Author : Christopher Tompkins

Why Reddit Is About To Make Marketers Smile

3Aug

From its inception, Reddit seemed to be the exception to many social media rules. Yes, you talked to people, but not people you knew in real life. You could like (or upvote) content, but you could also downvote it to internet oblivion. As popular as it is, Reddit always seemed to be an alternative to […]

The Best Ways To Level Up Your Social Media Marketing

By Christopher Tompkins

2Aug

Social Media

To this day, Facebook, Twitter, and the other social media platforms proudly proclaim that they are a free service. This business model is both a groundbreaking and troublesome tactic for companies trying to promote. Users can log into their profiles worry-free and see what their friends, family, and favorite brands are up to. While individuals […]

Why You Need To Be A Social Media First Responder

By Christopher Tompkins

2Aug

Advertising, Facebook, Instagram, Marketing, Social Media, Social networking, Twitter, Uncategorized

It may not be a surprise to anyone that the world is getting faster. Too bad we still only have 24 hours to complete everything. Social media is no exception to this acceleration as we see articles drop down to the bottom of news feeds faster than a falling brick. If you want to […]

Don’t Wait To Make Your Social Media Marketing Plan

By Christopher Tompkins

Dont-Wait-To-Mkae-Your-Social-Media-Plan-200x300

2Aug

Advertising, Local Marketing, Marketing, Snapchat, Social Media, Social networking, Uncategorized

The world of social media is not the place to be unprepared. Yes, the time may come when you have to publish a post on the fly as a situation unfolds, but for the most part, you should have a solid strategy at your content’s core. Planning is what separates success stories and failures when […]

Why Your Social Media Content Is Flopping

By Christopher Tompkins

2Aug

Copywriting, Social Media

Is social media an artform? We would certainly like to think so. Sure, we may not be dealing with paint or pottery, but it is a very creative industry. Whether you agree with that statement or not, it undoubtedly shares the subjectivity of the art world and like paintings, music, and sculptures, there will […]

4 Approaches To Educate Your Social Media Audience

By Christopher Tompkins

28Jul

Advertising, Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video, Website Design, YouTube

A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media. One of the most significant ways businesses can engage with customers is educating […]

Why Bloggers Need Facebook Instant Articles

By Christopher Tompkins

27Jul

Copywriting, Facebook, Social Media

Facebook is starting to resemble an all-inclusive resort- they do not like guests leaving their walls. Native content is becoming more preferred lately, and Facebook is providing new ways of keeping content inside Facebook. We originally saw this with videos. Video streams now continuously play videos that were uploaded to Facebook, allowing users to enjoy […]

Your Website: Your Social Media’s Biggest Fan

By Christopher Tompkins

26Jul

Advertising, Business, Facebook, Marketing, Social Media, Social networking, Twitter, Uncategorized, Website Design, YouTube

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

5 Great Tips For Making Effective Email Blasts

By Christopher Tompkins

25Jul

Copywriting, Email Marketing

In today’s age, we all get a ton of emails every single day. If left unchecked, most people’s inboxes will get loaded down with hundreds of junk letters in just a few weeks. So, with all of these emails pouring into our accounts, how can a marketer expect any emails to hit home? Email can […]

Why Your Business May Be Oversharing On Social Media

By Christopher Tompkins

24Jul

Social Media

Geico has a new radio commercial talking about people “oversharing” on social media. They depict a woman that posts on Facebook every 10 minutes with photos, comments, and tags all her friends constantly. As social media marketers, we cringe at the commercial because we know the real implications oversharing can have. Social media is becoming […]

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