Author : Christopher Tompkins

You Published A Blog! Now What?

29Jun

We are here at the end of our blogging for business series and you should be ready to post some great content on your new blog! After you hit that publish button, thousands of fans are guaranteed to visit your site in just hours, right? Not so true. While SEO is an important tool in […]

Avoid These 3 Blogging Mistakes

By Christopher Tompkins

28Jun

Copywriting

When you begin your blogging adventure, you will find that like all forms of writing, it takes time to master. Do not give up! If you find yourself with a small audience (or none at all) there may be some room for improvement. Like social media, it will not happen overnight. Be patient with yourself, […]

How To Pick Your Pic: 4 Easy Steps On Getting Social Media Imagery Right

By Christopher Tompkins

28Jun

Graphic Design, Social Media

Here in social media country, creative writers and graphic designers alike can find a home. Social media thrives on the visual as much as it does the textual. With the written word, there’s plenty of rules to abide by. SEO rules will get your posts higher up on search engine results. Hashtags will get your […]

Anybody Out There?! Understand your Followers

By Christopher Tompkins

28Jun

Advertising, Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Twitter, Uncategorized

Those who are involved in the world of social media marketing could learn a great deal from a certain advertising star. Have you ever heard of Old Spice? If not, it’s a company that makes toiletries that are geared towards men. It’s been around since 1934 and as such, they’ve had some time to think […]

Reddit: The Popular Black Sheep of Social Media

By Christopher Tompkins

28Jun

Facebook, Google+, Instagram, LinkedIn, Marketing, Reddit, Social Media, Twitter, Uncategorized

At this point, Facebook, Twitter, Instagram, and LinkedIn are pretty common brands that a majority of people know. However, there’s one social media website, Reddit, that not many are knowledgable about. It’s an odd duck, that’s for sure. However, many people prefer Reddit’s format than others. So, what makes Reddit so different than the other […]

Why Customers Are Your Biggest Social Media Fans

By Christopher Tompkins

Social-Medias-Role-in-Customer-Service--200x300

28Jun

Advertising, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Pinterest, Social Media, Social networking, Uncategorized

We’re aware of all the benefits social media has when it comes to personal communication. We’re able to connect like never before! That’s true when it comes to customer service as well. Each platform gives us unique opportunities to reach out to customers in innovative ways. Huffington Post explains how social media allows businesses to […]

How To Be A Social Media Business Knock Out

By Christopher Tompkins

28Jun

Facebook, Google+, Instagram, Marketing, Periscope, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized

There’s a big difference in how one uses social media for personal use and for business. When you’re using it personally, you really don’t have much to lose other than agitating a friend or two with an off-color post. When it comes to posting for your business however, every move you make is important. You […]

The New Kids In Town

By Christopher Tompkins

27Jun

Facebook, Instagram, LinkedIn, Local Marketing, Marketing, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized

One of the most important elements of surviving the fast-moving social media waters is to keep in-tuned with current trends. While Facebook and Twitter seem to be steadfast names in this industry, there are new ones popping up all the time. How can you tell which ones are worth investing your time and resources into? […]

Instagram’s New Ways to Reach Out

By Christopher Tompkins

27Jun

Instagram, Social Media

Instagram has been in the news quite a bit lately. First, they revealed a controversial facelift with a new logo and layout. Whether you love or hate it, you have to admit that it is quite different. Yet after the dust settled from the new logo fiasco, there was another change for the popular social […]

An Unsurprising Affirmation

By Christopher Tompkins

27Jun

Facebook, Social Media

It’s probably not a shock to anyone to find out that Facebook is the most used social media site for business. However, it was also the site considered to deliver the best ROI. eMarketer reports some interesting numbers about where the social media platforms stand in this side of business. According to their article, eMarketer […]

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