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Category : Social Media

How to Create a Socially Aware Marketing Campaign

How to Create a Socially Aware Marketing Campaign
29Jun

It’s a tricky tightrope to walk, trying to tie your marketing campaign in with ongoing social justice movements. Sometimes you get a thoughtful, well-produced campaign that respects the issue it’s talking about, like Nike’s recent “For Once, Don’t Do It” campaign. Other times you get Kendall Jenner “healing” America’s racial divide with Pepsi. So with […]

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You Need Facebook Dynamic Shopping Ads

You Need Facebook Dynamic Shopping Ads
6Apr

Here’s a hard truth about digital advertising: on their own, ads aren’t very persuasive or effective. On average, an ad on social media has a 0.1% click-through rate. Most people’s “solution” to this is to run a blitzkrieg of ads, but if an ad only averages a 0.1% click rate, investing in ten of them […]

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How to Generate Leads Through Social Media

How to Generate Leads Through Social Media
16Feb

Social media. Doing it is time-consuming. Doing it well can be tedious, laborious, and frustrating. Now imagine, pouring all that time and effort into your social media channels only to have no return? I’ve watched horror movies that scared me less than that last sentence… Generating leads is the marketer’s end goal for social media. […]

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