Category : Social Media

Can You Market on Pinterest?

Can You Market on Pinterest
19Oct

Here’s the one bit of advice to remember if you want to be a successful digital marketer: look at everything as a resource. Someone who says “X social media site isn’t good for marketing” is a rookie and not someone whose marketing advice you should take. Every platform has its uses; today’s subject? Pinterest. As […]

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Content Creators vs. Influencers

Content Creators vs. Influencers
12Oct

The use of influencers and content creators has become key in marketing campaigns. Due to their massive audiences or mastery of content, these people can be invaluable when it comes to producing quality work and getting it in front of a massive audience. However, they’re far from interchangeable. First, it’ll probably be helpful to define […]

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Why Are You Being Ignored Online?

Why Are You Being Ignored Online
5Oct

Who do professionals listen to online? What influences them to act and buy the products or services that they do? It’s really no secret—it’s thought leaders, the power influencers of any given industry. But there is no ribbon or knighthood ceremony that grants a thought leader their position of power. Here’s the real secret: thought […]

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5 Social Media Benchmarks for Beginners

5 Social Media Benchmarks for Beginners
21Sep

In a time when there is more competition than ever across all industries, it’s important for brands to leverage the insights that a competitive analysis can bring. Along with giving you a valuable look into where your closest competitors are succeeding and failing, studying the competition will help you set goals for your own campaign. […]

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How to Create a Socially Aware Marketing Campaign

How to Create a Socially Aware Marketing Campaign
29Jun

It’s a tricky tightrope to walk, trying to tie your marketing campaign in with ongoing social justice movements. Sometimes you get a thoughtful, well-produced campaign that respects the issue it’s talking about, like Nike’s recent “For Once, Don’t Do It” campaign. Other times you get Kendall Jenner “healing” America’s racial divide with Pepsi. So with […]

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