Is social media an artform? We would certainly like to think so. Sure, we may not be dealing with paint or pottery, but it is a very creative industry. Whether you agree with that statement or not, it undoubtedly shares the subjectivity of the art world and like paintings, music, and sculptures, there will be some mistakes made. This ambiguity is why practicing, and tweaking your method is essential to becoming a social media master!
Certain tactics work amazingly well for some users, while the same will flop for others’ business pages. Additionally, a particular type of post could produce substantial engagement once, and it could gain little to no attention at another point in time. Like all marketing, social media campaigns require time, effort, and critical analysis to succeed.
For those just getting started in social media, well, welcome to the 21st century! Yet regardless if you are just starting out or trying to fine tune your content, this type of marketing can be daunting. Social media trends are reflective of users’ wants, concerns, and current interests. Because of this, strategizing can be intimidating, albeit necessary. It’s time to experiment a little bit, see what hits home to your audience. You need to generate creative, bold, and attractive content that is going to get your page noticed. After all, practice makes perfect, and nobody is going to visit your page if it’s empty.
To get the most out of social media, you should ask yourself these three questions:
- What is the message I want to send out?
- Who do I want to read it?
- How do I want to convey it?
You need to be able to answer these questions without breaking a sweat. Your content, whether they are news articles, promotions, quizzes, or blogs, should abide by your goals. You are going to need some PR tactics to score big on social media, which means you will have to spin content in your favor.
Once you assess your content using these three questions, ask yourself three more:
- Which types of posts are the most engaging?
- Where do you see the most response? (Facebook? Twitter? Instagram?)
- When are people reading your posts? (Sunday mornings? Tuesday nights?)
Your content should never contradict any of the answers to these questions, and the answers should never contradict your business’ mission statement. These are the elements of social media marketing that will either make or break a company’s online presence. Many companies don’t understand the importance of crafting a thought out strategy. Some will just continuously spit out the same type of content carelessly. Others will just use their Facebook, Twitter, or other profiles as sounding boards for sales and only sales. As you might guess, people aren’t going to flock to an “ad only” page. There are many pitfalls to avoid when trying to create quality posts.
So, why are your posts flopping? It might be time to sit down and reassess your approach. By answering these six questions and understanding where your social media posts stand, you may find the source of the problem. During your journey of internet introspection, specifically look out for inconsistencies of tone, irregular posting times, grammar errors, typos, and irrelevant content. Once you straighten out the kinks in your plan, stick to it and be patient! Social media is not typically an overnight success, so you need to keep on top of things and observe your growth attentively. Like the great artist of history, social media marketers should step back and stare at their canvas to formulate a detail-oriented plan. This was the first in a series about how to effectively succeed at social media marketing and what to avoid. Be sure to watch out for more to follow!
Share your thoughts below about how you approach social media!