About This Course

Why You Need This Course

Welcome to The Fundamentals of Social Media Marketing – a course that will help you get the most out of your social media marketing efforts.

Social media is an extremely important aspect of the marketing strategies of organizations just like yours. Simply put, interacting with your customers on the right social media platform is the grease that helps the marketing cogs work harder and faster. These strategies are cost effective and just plain effective.

A fully developed social media campaign and strategy will help you engage your audience in a real way, evoking reactions that are both emotional and lasting. So, whether your social media goal is to get more sales, increase foot traffic, or promote an upcoming event – we will show you the steps that get results.

How The Social Media Marketing Course Works

At The Go! Agency, we offer in-depth training and consulting on a range of online marketing topics, and The Fundamentals of Social Media Marketing course was specifically designed to fit your busy schedule and allow you to learn at your pace.

The online portion of the course will be delivered through a range of cutting-edge tutorial videos and a companion workbook.

Both the online course and the workbook have been broken into 5 separate sections, each with their own sub-sections. This effectively groups concepts and ideas together, so you can always go back and easily locate anything you want to review further.

The course also contains two different types of videos: face-to-face and presentations. This mixture will allow us to seamlessly move through the course, putting you in control of your pace of learning.

So, what do you need to start your journey to social media success? For starters: a computer, smartphone or tablet with an internet connection. We also urge you to have a notepad and a pen to take notes. While some students prefer to work with typed notes, going back to our roots helps us think through the content as it comes.

Finally, you will need The Fundamentals of Social Media Marketing Workbook that can be found in the course portal. The workbook is a fundamental part of this course that will allow you to workshop ideas, keep notes that correspond to the video portion and to also have a reference after you’ve completed the course. There are also section quizzes and exercises that will ensure you understand the information you’ve covered up to that point. Completing the workbook is imperative to your success and will help you get the most out of this course and start a successful social media campaign for your organization.

What are the requirements?

  • Have access to a computer, smartphone or tablet
  • Have internet access
  • Have a notepad and pen for notes

What am I going to get from this course?

  • Effectively employ social media marketing tools
  • Manage multiple social media accounts
  • Understand reporting of social media accounts

Who can benefit the most from our social media course?

  • Continuing education students
  • New business owners
  • Marketing managers
  • Marketing coordinators
  • Small business owners
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