Author : Christopher Tompkins

Why You Need A Dedicated Social Media Manager

23Jul

Millions of businesses are now reaping the benefits of social media. Yet just how serious are they taking this venture? We have seen many companies assigning social media duties as an afterthought to their marketing team or part-time intern. After these employees work on traditional marketing all day long they hardly have the energy to […]

What Can Twitter Engage Do For Your Social Media?

By Christopher Tompkins

21Jul

Social Media, Twitter

Twitter really wants you to succeed. They had previously announced updates to the website’s infrastructure that will give more leeway for a tweet’s character count as well as allowing more options when retweeting. Now, they are offering us a brand new tool exclusive to American iOS devices. Engage, a companion app, will deliver helpful analytics […]

How Social Media Can Rock Your Company’s Events

By Christopher Tompkins

20Jul

Social Media

Who says social media is confined to the digital world? While we do not have a physical leather-bound book called Facebook, or tiny blue birds sending out messages out to our favorite people, the digital world often visits reality through several avenues. One of the biggest ways businesses can use social media is to cover […]

Your Social Media Toolbox: Software Your Social Media Needs

By Christopher Tompkins

19Jul

Social Media

Social media marketers need technology to succeed. No surprise, right? While a majority of the work day is spent on Facebook, Twitter, Instagram, and the other platforms, we cannot be truly effective without a little help from third-party tools. There are new products popping up on the internet and App Store all the time. Some […]

The 5 Types Of Posts Your Social Media Needs!

By Christopher Tompkins

18Jul

Copywriting, Social Media

There’s nothing more terrifying to a writer than a blank document. That flashing cursor staring back at you… it gives you shivers! The same goes for social media marketers as well. At times, inspiration just won’t come, and you have to get those posts out there! The business is counting on you, after all. There […]

How To Be A Google+ Genius

By Christopher Tompkins

17Jul

Google+, Social Media

In 2011, Google replaced its first attempt at a social media network, Google Buzz, with Google+. However, during its run the website seems to be underappreciated by the general populace. Of the top social media networks in the US, Google+ is one that is often overlooked. This is a shame since it really does have […]

Is Your Social Media Marketing Social?

By Christopher Tompkins

16Jul

Social Media

For decades, marketing was a fairly straightforward job. Regardless of the medium, the goal was to present the client’s product or service in the most positive light possible so customers would buy, buy, buy. There was no mistaking that all the content produced was advertising, commercials, and sales. Now, however, social media has changed everything. […]

The Best Ways to Lockdown Your Customer Base

By Christopher Tompkins

14Jul

Facebook, Instagram, Local Marketing, Marketing, Social Media, Social networking, Twitter, Uncategorized

It’s a question that every business owner must ask: Who are my customers? If your answer is “whoever has money”, you are fooling yourself. Every single product or service has an intended audience, even if those who sell it do not want to believe it. As you begin to step into the social media world, […]

Spotlighting Your Employees On Social Media

By Christopher Tompkins

13Jul

Business, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social networking, Uncategorized

Are you proud of your employees? Prove it on social media! A subtle promotional content curation idea we have found that works is spotlighting your employees. This puts your whole company in a good light by showing your followers and fans that you care about your teammates. We have seen several businesses both big and […]

What Social Media Marketers Can Learn From Pokemon Go

By Christopher Tompkins

What-Social-Media-Managers-Can-Learn-From-Pokemon-Go-200x300

12Jul

Advertising, Facebook, Local Marketing, Marketing, Pinterest, Reddit, Snapchat, Social Media, Social networking, Uncategorized

Do you remember the hit game Pokemon from the 1990s? While there have been several versions since Nintendo’s original incarnation, it’s popularity returned in a big way recently by tapping into the smartphone world where Pokemon Go, a completely new game, is available for free. Not even Nintendo itself expected its new video game to […]

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