Category : Uncategorized

Is Your Team Ready to Get Back to Work?

25May

Things may never return to the way they were before the pandemic, but we are getting back to relatively normal, and I know many of my fellow marketing professionals who’ve been working from home for the past year are debating whether or not it’s time to go back to the office. I sent my entire […]

The Importance of a Good Website

By Christopher Tompkins

18May

Uncategorized

How many times have you gone to a company’s website and found it either so overwhelming or limited and hard to navigate that you just…left. For years, having a website has been thought of as obligatory, something needed but not a primary source of sales or customer interaction. But as business, and the world in […]

How Can Marketers Use Clubhouse?

By Christopher Tompkins

27Apr

Uncategorized

New social media platforms are a dime a dozen, and rarely does one break the mold and ascend to join the likes of Twitter, Instagram, or TikTok. But, as marketers, it is our duty to look at every emerging platform as an opportunity to reach an audience; to look at them as more than just […]

Online Marketing: Social Media AND Websites Working Together

By Christopher Tompkins

19Jan

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

5 Ways Companies Are Using Live Video Right Now

By Christopher Tompkins

12Jan

Advertising, Business, Copywriting, Facebook, Instagram, Live Video, Marketing, Pinterest, Social Media, Social networking, Uncategorized

Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]

7 Essential Social Media Marketing Life Savers

By Christopher Tompkins

4Jan

Advertising, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]

Is Your Business Using FUN Social Media Marketing Content?

By Christopher Tompkins

2Jan

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Yes, it’s true – you can have fun at work. For social media marketers, it’s one of the core elements of our efforts. Not that we play board games and go bowling in the middle of the day, but the concept of fun, positivity, and inspiration need to be incorporated into content. It’s all about […]

5 Mistakes Business Are Making on Instagram Stories And Snapchat

By Christopher Tompkins

31Dec

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

When Snapchat first came out, the whole point was to send a pic, and it would be gone in an instant. Just think of the possibilities! But the platform grew up and took itself seriously as a potential platform for social media marketing and communication. In fact, the folks at Snapchat made such an innovative […]

5 Social Media Marketing Situations To Avoid In 2017

By Christopher Tompkins

29Dec

Advertising, Business, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video

2016 had a lot of controversies. Let’s try to make 2017 a bit better, shall we? As marketers, it’s your responsibility to keep your brand out of hot water. Social media marketing is an essential communication tool and a PR dream, but if you start problems online, your business will suffer. Stay away from the […]

Are You Guilty Of These 8 Instagram Crimes?

By Christopher Tompkins

28Dec

Facebook, Instagram, Marketing, Social Media, Social networking, Uncategorized

Instagram is one of the most popular social media platforms around. Marketers need to learn how to use this site as well as Facebook and Twitter due to its high volume of daily visitors. That being said, Instagram isn’t just a clone of pre-existing platforms. It has a unique infrastructure and culture. There are certain […]

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