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A blog is a powerful tool for any brand to grow its presence and authority online. If done correctly, your peers will soon flock to you for your insights! But getting there isn’t easy. Here are five essential elements you need to consider before you begin to publish: Pick Your Platform First things first—you need […]

Tagging is one of the most effective tools that marketers have to generate organic attention and engagement on their social media posts. And yet, so many marketers neglect opportunities to tag. Here’s why tagging is important: First and foremost, tagging puts your posts in front of more people. As soon as you tag another account, […]

You’ve seen it, haven’t you? It isn’t even October yet and stores are already readying their Christmas displays. It might seem a little obnoxious, but there’s a good reason for it: people love the holidays. Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They’re all fantastic […]

It doesn’t matter how much time you spend creating amazing, compelling content if nobody ever sees it. If you really want to connect with your target audience online, your content needs to be optimized for each platform. This isn’t really news for most marketers, but there are some simple optimization tactics that you could be […]

Things may never return to the way they were before the pandemic, but we are getting back to relatively normal, and I know many of my fellow marketing professionals who’ve been working from home for the past year are debating whether or not it’s time to go back to the office. I sent my entire […]

How many times have you gone to a company’s website and found it either so overwhelming or limited and hard to navigate that you just…left. For years, having a website has been thought of as obligatory, something needed but not a primary source of sales or customer interaction. But as business, and the world in […]

New social media platforms are a dime a dozen, and rarely does one break the mold and ascend to join the likes of Twitter, Instagram, or TikTok. But, as marketers, it is our duty to look at every emerging platform as an opportunity to reach an audience; to look at them as more than just […]