There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build […]
Read More7 Innovative Tools That Social Media Marketers Love
24Jan
When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools […]
Read MoreHow Do Brand Giants Market On Social Media Marketing?
10Jan
Let’s face it – some brands utilize social media marketing better than others. Some companies such as Starbucks, Adidas, and Netflix generate incredible levels of engagement with every post. Is it their pre-existing fame or is their content really that compelling? After studying this phenomenon, it’s definitely a bit of both. There is such a […]
Read MoreThe 6 Most Effective Forms of Email Marketing
30Nov
If the holiday season will teach you about anything, it will give you a crash course in email marketing. You most likely woke up today with dozens of ads trying to entice you to purchase an item. You might have rolled your eyes at one or two of them but chances are you actually were […]
Read MoreWhy Is Everybody Jumping On The Snapchat Bandwagon?
3May
Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner. Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us. But there’s a flipside: When we share […]
Read More5 Simple Steps For Attracting A Crowd On Twitter
11Apr
Twitter finds itself in the news a lot thanks to its reach and popularity. It seems anyone and everyone has an account and sends out ideas, opinions, sales, and visuals. From pop star celebrities to law firms, everyone has a place on Twitter. But what about your company? Are you reaching new customers through Twitter? […]
Read More5 Social Media Marketing Lessons For New Marketers
14Mar
What lessons would you pass on to your younger selves if you could? I was once asked this during an interview and I had to smile as I thought about our past experiences. As social media marketing experts, my team and I have seen both the good and bad on social media. But more importantly, […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
Read MoreThe Best Steps To Dynamite Email Marketing
8Mar
This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]
Read MoreSocial Media Success Isn’t About Luck, It’s About Expertise
1Mar
You don’t need a four-leaf clover or a lucky rabbit’s foot to do well on social media. What makes a good social media marketing strategy? Expertise and skill.As social media marketers, we have seen the online landscape shift drastically on a regular basis thanks to new algorithms, rules, regulations, and formulas. You can’t just send […]
Read More