Category : Local Marketing

3 Ways to Refresh Your Restaurant’s Digital Marketing

22Apr

Making it as a restaurateur is never easy, but it’s especially challenging when you’re not using digital marketing best practices. Two things that should never be stale? Your food and your marketing strategy! Don’t worry if you’re not sure how to revamp your restaurant’s digital marketing. That’s what I’m for! My agency has helped a […]

Senior Care: Make the Most of Social Media During the Holidays

By Christopher Tompkins

100318 Senior Care_ Make the Most of Your Social Media During the Holidays

3Oct

Business, Content Creation, Local Marketing

Yuletide is all but upon us and for a lot of people, that means thinking about their families. When people consider holidays in assisted living or with a home health company, it’s common to imagine frigid nursing homes with poorly-lit trees and public domain Christmas carols playing in the background. Obviously, that is not a […]

Creating Your Timeline for Holiday Marketing

By Christopher Tompkins

24Sep

Business, Facebook Advertising, Local Marketing, Marketing

The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]

Contests, Promos, & Giveaways: What You Should Know

By Christopher Tompkins

19Sep

Business, Facebook Advertising, Local Marketing, Marketing

Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]

7 Questions to Answer When Creating a Holiday Sale

By Christopher Tompkins

17Sep

Business, Facebook Advertising, Local Marketing, Marketing

Black Friday, Cyber Monday, Small Business Saturday . . . . We’re about to enter the holiday sales season! I have seen so many brands crash and burn when it comes to holiday sales. Either they do no promotion at all or they go overboard and spend a fortune promoting the sale. You don’t want […]

How to Create the Perfect Budget for Holiday Marketing

By Christopher Tompkins

10Sep

Business, Facebook Advertising, Local Marketing, Marketing

I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can […]

Your Ultimate Holiday Marketing Strategy Checklist

By Christopher Tompkins

3Sep

Advertising, Business, Facebook Advertising, Local Marketing, Marketing

As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]

Social Media Marketing Solutions: Fitness Studios

By Christopher Tompkins

29Aug

Business, Local Marketing, Marketing, Social Media

For the rest of the summer, the Go! Agency blog will focus on the social media habits of different industries. For each week in August, our first blog will explain common mistakes made by an industry; our second blog will explain how to fix those mistakes. As we discussed in our previous blog, the […]

Incorporating Influencers: 5 Ideas for Your SMM Strategy

By Christopher Tompkins

2Jul

Content Creation, Email Marketing, Local Marketing, Social Media, YouTube

Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]

Tips For Social Media Marketing Rookies (Part 2 of 2)

By Christopher Tompkins

Tips For Social Media Marketing Rookies (Part 1 of 2) (1)

27Jun

Local Marketing, Social Media

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. Keep in mind that some rules apply to every platform (e.g., sign up for a business […]

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