Category : Marketing

4 Red Flags of a Failing Campaign

Untitled design
25Mar

Does your team have a hard time getting projects smoothly across the finish line? Does it feel like deadlines keep getting pushed back again and again? To tackle your problems, you need to isolate them first and figure out their source. Here are the most common red flags that a campaign might be going a […]

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Your Last-Minute Holiday Marketing Guide

Your Last-Minute Holiday Marketing Guide
23Nov

The gifts are wrapped, Christmas decorations have immediately replaced Halloween decorations, and soon Santa Claus will soon be violating international airspace laws to bring gifts to children around the world. Time is almost up…but you’re falling behind on your marketing goals, don’t fret! You’re not out completely of luck. While the holiday season is the […]

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How to Grow an Audience: Brand Loyalty

How to Grow an Audience Brand Loyalty
26Oct

What is loyalty?  In a sort of medieval sense, we think of it as a mass of people swearing fealty to a king or other institution. But it’s 2021, and there’s a lot of competition for that king slot. Being a well-known brand isn’t enough to guarantee you a massive following anymore. You have to […]

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Rebranding and the Mysterious Case of OnlyFans

Rebranding and the Mysterious Case of OnlyFans
7Sep

Mid-last month, the subscription site OnlyFans—prominent for its base of sexually explicit content creators—announced it would start banning “pornography” from its site at the beginning of October. This, understandably, came as a shock to both content creators and subscribers.  If you thought that OnlyFans was a platform built specifically for explicit sexual content: no! It’s […]

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Outrage Marketing

Outrage Marketing
30Mar

Psychologically speaking, human beings enjoy feeling angry, especially when the brunt of the anger can be directed at something amorphous. Admittedly, it’s not much fun to get into a spat with a close friend or coworker, but directing your indignation at a faceless corporation? That’s satisfying. It makes us feel like an underdog as if […]

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