A lot of people use social media for entertainment. It’s not hard to find funny pictures, videos, or lighthearted stories all over the internet. But there are still many of us with a thirst for knowledge. Where do we turn? Social media.
One of the most significant ways businesses can engage with customers is educating them with important facts and news about their industry. By providing informative content for your followers and fans, you will present yourself and your business in a more professional manner . This is beneficial whether you work for a B2B business or B2C. No matter if your intentions are to connect with customers on Facebook or to network on LinkedIn, educational content is a must. This may be some of the most substantial and rewarding content you send out to cyber space, so it’s important to execute it correctly.
How can you construct educational content within the constraints of social media?
You don’t need to be a professor to figure it out. There’s no reason to be intimidated about writing more in-depth and sophisticated writing, but you cannot go into it blind. Here are the top 4 ways to turn your social media accounts into digital classrooms:
Blogs- If you are reading this, you most likely know the effectivity of a blog. Long form writing is the traditional “go to” for educating your audience. Obviously, we have pursued knowledge through reading since our earliest of years, and blogging is the next step in text-based learning. This is also one of the earliest forms of internet-based communication and still holds strong now in 2016.
Podcasts- Also known as audio blogs, podcasts are once again spiking in popularity. Nowadays, you can easily create your own digital radio show and relay your message. Whether it is yourself or a hired narrator doing the talking, you can educate your audience in a wide variety of subjects. Podcasters also have the ability to make notes so listeners have access to relevant links and information. Think of it as your audience’s homework.
Live Video- With the rise of platforms such as Snapchat, Periscope, and Facebook Live, we are given the opportunity to address the world’s masses instantly. With live video we can make seminars, presentations, and product unveilings as well as covering live events. We have seen many businesses already beginning to incorporate live video into their social media strategy and its potential is just beginning to be revealed.
Quick Videos- If you have found a home on Instagram or other platforms that allow for short videos, you can utilize third-party apps such as Ripl to add information accompanied with fun animations. These are popular on Facebook and Twitter as well and can catch your audience’s attention quickly.
No matter what avenue you choose to make educational posts, be sure to advertise them heavily on all your accounts, especially if you have created a blog or podcast on your website. After all, you need to spread the wealth of knowledge as quickly as possible!
What ways do you promote educational content? Comment below!