Author : Christopher Tompkins

Why Your Business Needs a Blog

26Jun

A blog, or weblog, has been an internet staple for quite some time, preceding our beloved social media platforms by decades. The medium has withstood the test of time and continues to help countless internet users get their word out. Blogs are a bit like chess, easy to learn and hard to master. Well, consider […]

4 Social Media Marketing Misconceptions

By Christopher Tompkins

25Jun

Social Media

There has been a lot said about our industry. Social media marketing is gaining speed and now even the tech-illiterate know a little bit about it, or so they think. We have dealt with various communication platforms since the Internet started taking flight, and we are finally seeing its effectivity everywhere!. It’s always interesting to […]

Learn How to Share: Sources, Subjects, and More

By Christopher Tompkins

23Jun

Advertising, Facebook, Instagram, LinkedIn, Social Media, Social networking, Twitter, Uncategorized

The internet is a busy and crowded place, stuffed to the brim with relevant content. Every industry has a whole world of knowledge to discover, which is available on the web. Some of it is credible, some of it is junk. It is important to do your research into what your posting and who wrote […]

The Balance of Push and Pull Posts

By Christopher Tompkins

22Jun

Advertising, Facebook, Marketing, Social Media, Social networking, Uncategorized

What is the point of advertising and marketing? To promote one’s brand, correct? Sure, it is a simple concept to grasp. After all, we have been exposed to advertising our whole lives. Social media marketing, in theory, should be the same since it is all about promoting your brand. While this may be true in […]

5 Reasons Social Media Marketing Has Become Essential

By Christopher Tompkins

21Jun

Social Media

Even before the internet took over everything, marketers had a duty to adapt the brand they represented to current trends. Whether the fashionable thing to do was to send out a thick catalog in the mail or to put up flashy billboards downtown, those in charge of promotions always had to keep contemporary. Today’s brands […]

Are Your Images Social Media Ready?

By Christopher Tompkins

20Jun

Graphic Design, Social Media

With social media platforms like Instagram, Pinterest, and Snapchat rising in popularity, we see visual content becoming increasingly essential. After all, who wants to read anymore? Social media requires a nice balance of eye-capturing imagery and engaging copy. That being said, you can’t just pick a random picture, throw it onto your timeline, and expect […]

The Top 4 Ways to Be Original On Social Media

By Christopher Tompkins

19Jun

Social Media

When you begin to plan content for your social media updates, a little bit of finesse is needed. Sure, you can always share, retweet, and comment on others’ material, but this cannot be your only activity on your account! To have an effective social media marketing strategy, you need original material. It is easier said […]

Why Social Media Has a Soul

By Christopher Tompkins

18Jun

Social Media

When Americans woke up on June 12th 2016, they were horrified by the news of a massacre in Orlando. Many of us banded together to support the victims’ families and friends as we tried to heal from the terror that hate brought. During that day however, we saw something else amongst the countless social media […]

Can I Quote You On That?

By Christopher Tompkins

16Jun

Advertising, Marketing, Tailwind, Twitter, Uncategorized

Twitter is a great way to gather up new insights and news articles. There is a ton of inspiration to find on this website! This helpful social media platform offers many advantageous features for users to spread their word, and someone else’s. Why exactly would you want to post something someone else already has? How […]

4 Ways to Get Your Updates Visible (And Fast!)

By Christopher Tompkins

16Jun

Advertising, Instagram, Marketing, Social Media, Social networking, Uncategorized

Social media marketing is all about promoting yourself in a new, intuitive way and reaching out to your customer base in places they check every day. The only thing is, there are millions of people posting alongside you. At this point, news feeds tend to look like Wall Street with everyone screaming at the top […]

Stay Educated

Knowing the latest online marketing news, trends and tactics is a necessity. Get The Go! Agency’s weekly easy-to-read newsletter and be informed on what you need to know, plus access exclusive discounts.

Subscribe!

Social Media Book

Struggling with social media? The road to social media success is not always smooth. Get over your hurdles or start from scratch using CEO Christopher Tompkin’s essentials to building the proper strategy and launching powerful campaigns.

Buy on Amazon

Healthcare Marketing Book

Marketing for the healthcare industry? Learn how to set up a social media strategy specialized to your unique targets. Uncover the secrets and nuances of the industry’s ecosystem to successfully market your company or practice.

Buy on Amazon

Get Free Training

Empower yourself by listening to “The Social Marketing Academy” radio show on iTunes. Every episode is an extension of the training classes provided by our CEO. Learn on-demand at your pace and surge your social media savvy.

Let's Go