Author : Christopher Tompkins

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Today, social media marketing has evolved this concept.  Social media updates are, essentially, doing the same thing that newspaper headlines did all that time ago, with a […]

Ah, engagement. The big “E” word. The thing all social media marketers strive for. But, why? And what does it even mean? It’s time to set the record straight. At the most basic level, engagement is a measure of the interactions users have with your social media posts and accounts. It’s conversations, reactions, shares, and […]

Blogs can be an incredibly effective marketing tool—if you do it right. Unfortunately, a lot of marketers aren’t getting everything they can out of their blogs, and it often comes down to these five common mistakes: Going in blind. One of the greatest sins in the world of blogging is leaving massive gaps of time […]

Social media is just as much a visual medium as it is a written one. If anything, visuals are even more important than copy in many cases. And yet, when marketers talk about what it takes to create great content, visuals often take a back seat.  Unfortunately, many brands don’t put nearly as much thought […]

Brands on social media are always going to be seen as just that—brands. As compelling as your content may be, your audience is still keenly aware that your account doesn’t represent an individual, but a business. Of course, that makes it harder to form a real connection with the people in your audience. A great […]

Social media moves faster now than ever before, and things are only speeding up. For marketing professionals, it can feel like a constant struggle to stay on top of it all. Platforms implement new features, algorithms change, audiences change, and all of it happens continuously. Thanks to the Internet, major events are rendered old and […]