Author : Christopher Tompkins

This is Why You Should be Blogging in 2024

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In 2024, you might wonder if blogging is still worth your time. The answer is a resounding yes! Blogging remains one of the most powerful tools for building your brand, engaging your audience, and driving business growth. Whether you’re a seasoned marketer or just starting your journey, blogging offers strong opportunities to connect with your […]

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The Brands That Got Their Marketing Right

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With solid marketing, your brand can stand out and thrive, even in oversaturated industries. Of course, that’s easier said than done. Let’s look at some brands crushing it in the marketing game using unique content and bold marketing strategies. Patagonia Cares About Their Authenticity Patagonia is a model of brand authenticity. The outdoor gear giant […]

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What Content Is Popular on TikTok?

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As marketers, we are always looking for inspiration for content creation. So, if you’re wondering what types of content are seeing results on TikTok, get ready to take some notes! It’s All About Collaboration One of TikTok’s best features is the ability to duet or stitch videos. This function allows users to collaborate creatively by […]

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Your Brand Will Be Okay Without TikTok

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The fate of TikTok shouldn’t keep you up at night. While TikTok can take credit for growing multiple small businesses and personal brands over the years, it doesn’t mean your business is over if TikTok is. Platforms such as Instagram, Facebook, YouTube, and X still exist, and they are working to make their platforms as […]

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A Guide to Marketing on Threads

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To maximize organic content on Threads, brands should focus on storytelling and driving engagement. Threads is similar to other micro-blogging platforms, where stories drive users to a new account, brand, or creator. Like any other social media platform, posting consistently is important to keep your audience engaged. You want to encourage interaction and community with […]

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