Author : Christopher Tompkins

Creating a winning ad campaign is a combination of strategy, creativity, and careful planning. With the right approach, you can reach your target audience, build brand awareness, and drive conversions. Here are five steps to help you create a winning ad campaign each time. Step 1: Define your target audience The first step in creating […]

A positive customer experience is key to building a loyal customer base and improving brand reputation. In today’s competitive market, businesses must go above and beyond to deliver exceptional customer experiences. Here are five powerful ways to do just that: Personalize the experience Personalization is one of the biggest trends in customer experience and has […]

In today’s world, digital marketing is the backbone of any successful business. With the rise of technology and the internet, consumers are now looking for products and services online more than ever before. As a result, it’s critical that businesses have a comprehensive digital marketing strategy in place to reach their target audience and succeed […]

Are you tired of the same old content formats and looking to stand out in your industry? Look no further than starting a podcast in 2023! With audio-listening becoming increasingly popular, now is the perfect time to launch a podcast and reach a wider audience. Not only does a podcast allow you to share your […]

This handbook is designed to provide you with the tools and knowledge you need to effectively market your business in the digital space. From social media marketing to email campaigns, this guide will cover a wide range of digital marketing tools. Whether you’re a small business owner or a marketing professional, this is an essential […]

Brand strategies are the backbone of content marketing! And a good one can help your brand grow in awareness, community, and sales!  It is what separates you from every other brand out there and how your audience will see you. Here are the best steps to take to build a brand strategy that converts followers […]

Behold, the hidden treasure of boosting your engagement and increasing your sales…storytelling. If you aren’t so convinced, check out these major benefits to telling stories in your content!  Stories Encourage Connection A story has the ability to show who you truly are (behind the brand). It allows your audience to resonate and connect with you […]

Influencer marketing is every marketer’s secret weapon. I’d like to help you wield it with these 3 effective tips for making the most of your influencer marketing strategy!  Align with the Right Influencers  It does not matter if an influencer has millions of followers if those followers don’t match your ideal target persona. A kitchen […]

If you’re here, then you are probably wondering why your content marketing efforts aren’t converting and what you can do to fix that little issue.  Content marketing is an art in itself and requires constant adjusting, which can be a lot of work. To help you, I’ll give you 3 key principles to improve your […]

Social media has become ubiquitous in the last few years, and brands of every background and size have hopped on board. But for as common as social media marketing is, it seems like many brands don’t entirely understand how or why it works. Marketers, you know what we’re talking about. You can provide metrics to […]