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Author : Christopher Tompkins

It’s Time to (Re)Define Your Target Audience

0513 Time to Re Define Your Target Audience
13May

Something that has come up again and again over the 11 years we have been executing campaigns for our clients at The Go! Agency, is a fairly obvious topic: clients and their target audiences. This extremely crucial element, while seemingly simple, is often a missing piece of the puzzle, that many business owners struggle to […]

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COVID 19: Joining the Refocusing Revolution

0511 COVID 19 Joining the Refocusing Revolution
11May

From talking to many business owners in addition to watching the news cycle, we are very aware that many businesses are struggling due to the current economic climate caused by the Coronavirus. Let’s be honest: it’s a very tough time for a lot of businesses out there. How we are going to come through the […]

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7 Rules For B2B Lead Generation Success

7 Rules For B2B Lead Generation Success
29Apr

I was recently speaking to a prospect on a phone consultation and I was trying to get to the bottom of what their problem was. When I’m on calls like this, honestly this is my favorite part. I’m trying to see what they might not be seeing which could be hindering their success. This company […]

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How to Attract More Visitors to Your Website

How to Attract More Visitors to Your Website
28Apr

Two of the things that I am constantly asked during prospective client calls is how to create more conversions on their company website, and how to retarget the visitors who are currently visiting their website. Both of these are definitely doable things…but what happens when you find out that you don’t have enough traffic to […]

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What is the ROI of Online Advertising?

What is the ROI of Online Advertising_
13Apr

This is a subject that I cover on a nearly daily basis with prospective clients, consulting clients, and even sometimes our current clients at The Go! Agency: what is the ROI of online advertising? Usually, when I hear questioning of the value of online advertising, I have an exact idea as to why it is […]

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