Author : Christopher Tompkins

by Forbes Agency Council | Expert Panel  From books to blog posts to podcasts, there’s no shortage of career advice available out there for agency professionals. Sometimes, though, one stellar piece of wisdom they received rang especially true, helping to shape the trajectory of their career. Whether you’re seeking insights on how to succeed in […]

by Forbes Agency Council | Expert Panel  Even with a highly competent, passionate and seasoned creative team, an agency that can’t make sales or land clients won’t survive. This is why it’s crucial for agencies to work toward attracting and keeping top sales talent on board. Of course, it can be a real challenge to […]

After a long year filled with adjustments made by employers and their staff, the working world is ready to consider whether it’s time to call our teams back to the office. But even as the pandemic is slowly getting under control, things aren’t going to reset back to the way they were. To thrive, businesses […]

In the modern age of viral social media content and 24-hour news cycles, companies and their employees must be diligent to ensure they’re making the right decisions. One wrong move can land a company in the throes of a PR crisis and tank its reputation. When the worst happens and all eyes are on them, […]

General Mills faced a PR crisis earlier this year when someone posted a claim on social media saying that he’d found shrimp tails in his Cinnamon Toast Crunch breakfast cereal; company leaders took heat for not responding properly or with enough speed. Whether or not a business is truly in the wrong, when a customer […]