Author : Christopher Tompkins

Personalizing Your Email Marketing Strategy

2 (25)
11Mar

Personalization will only get more and more critical in marketing, and when it comes to email marketing, this is the place to get extra personal. Your subscribers have actively either purchased from you before or shown interest in your brand in some way. Compared to your audience on social media, your email subscribers are more […]

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The Importance of Micro-Moments in Marketing

1 (34)
4Mar

With smartphones never more than an arm’s length away, our society is constantly looking for quick and easy answers. This new behavior is the reason why marketers have begun giving attention to what are called “micro-moments.” Micro-moments are the brief, intent-driven interactions that your consumers take in their journey to either purchase your products/services or […]

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From Twitter to X In a Single Year

2 (23)
9Feb

When Twitter was founded in 2006, no one would have guessed that Twitter would become a main hub for creators, entrepreneurs, politicians, and celebrities to connect, debate, and grow businesses. We would all come to love that little blue bird because that little icon gave so many voiceless people voices. Throughout its lifespan, Twitter gained […]

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3 Audience-Building Tips for Small Businesses

3 (16)
19Jan

One of the first steps for any small business is building a community around its brand. This is easier said than done for most, especially when your expertise isn’t marketing. No worries, I’ve got you covered with three audience-building tips every small business owner should know. Before we dive in, it’s important to know what […]

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