Author : Christopher Tompkins

Staying Connected With A Remote Team – Tools & Systems You Need

0520 Staying Connected With A Remote Team

20May

If you are reading this, odds are that you are currently working remotely, either for your own company or for another company. The first quarter of 2020 crashed right into a whole new craze that no one was really expecting: working from home. At The Go! Agency, we have been doing this successfully for years, […]

Our Business & Marketing Predictions for a Post Pandemic Era

By Christopher Tompkins

18May

Business

Oh to have had a crystal ball in January, right? What changes would you have made to your business structure? While hindsight is 20/20, the current climate during the pandemic has made many things extremely difficult to predict. When will business operations go back to normal? When will things fully open up again? Is this […]

It’s Time to (Re)Define Your Target Audience

By Christopher Tompkins

0513 Time to Re Define Your Target Audience

13May

Business

Something that has come up again and again over the 11 years we have been executing campaigns for our clients at The Go! Agency, is a fairly obvious topic: clients and their target audiences. This extremely crucial element, while seemingly simple, is often a missing piece of the puzzle, that many business owners struggle to […]

COVID 19: Joining the Refocusing Revolution

By Christopher Tompkins

11May

Business

From talking to many business owners in addition to watching the news cycle, we are very aware that many businesses are struggling due to the current economic climate caused by the Coronavirus. Let’s be honest: it’s a very tough time for a lot of businesses out there. How we are going to come through the […]

Geofencing: Finding Where to Draw Your Map

By Christopher Tompkins

6May

Geofencing

Anytime that I talk about geofencing, people get extremely excited. What better way to target and grow my audience! But then as we go through the steps, many elements of this amazing online advertising opportunity can get lost in the shuffle. In short – how would you like to draw a line or ‘fence’ around […]

7 Ways to Improve Your Marketing with Testimonials

By Christopher Tompkins

4May

Reviews & Reputation Management

As a business professional, the concept and value of testimonials should not be something new. For many years we have seen them on everything from billboards and magazine advertisements to packaging and television commercials. But when it comes to incorporating these valuable little nuggets into an online marketing strategy they seem to have slipped the […]

7 Rules For B2B Lead Generation Success

By Christopher Tompkins

29Apr

Business

I was recently speaking to a prospect on a phone consultation and I was trying to get to the bottom of what their problem was. When I’m on calls like this, honestly this is my favorite part. I’m trying to see what they might not be seeing which could be hindering their success. This company […]

What is the ROI of Online Advertising?

By Christopher Tompkins

13Apr

Advertising

This is a subject that I cover on a nearly daily basis with prospective clients, consulting clients, and even sometimes our current clients at The Go! Agency: what is the ROI of online advertising? Usually, when I hear questioning of the value of online advertising, I have an exact idea as to why it is […]

Crisis Communications 101: How to Let Your Customers Know and Keep Them Informed

By Christopher Tompkins

18Mar

Business

In light of the recent Coronavirus pandemic, the team and I have been increasingly approached by many of our friends, clients, and business associates as to how to best communicate how they are dealing with the situation. So, in other words, crisis public relations or crisis PR. What you may be surprised to hear is […]

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