Like it or not, AI is part of the marketing conversation now, and it’s not going anywhere. Many marketers have fully embraced it, while others have resisted the trends. There’s a good chance you’ve seen the parade of terrible AI content that plagues our social media feeds today and thought, “I don’t want to be […]
Read MoreWhen AI Works — And When It Doesn’t
14Oct
Artificial intelligence is transforming digital marketing — for better and for worse. Today, I’d like to dive into that and take a look at all the ways AI has helped make marketing better, as well as some of the ways it’s making things worse. First, the positives: AI is great for research. Research has always […]
Read MoreCopywriters, Stop Over-Relying on AI!
7Oct
We’ve all seen the rise of AI over the last few years and how it’s reshaped digital marketing. For copywriters, tools like ChatGPT and Claude can create huge amounts of copy in seconds. Of course, if the AI is doing all the writing, then why are real copywriters even needed? Are we all destined to […]
Read MoreThis is Why Nobody is Visiting Your Website – Part 2
23Sep
Last week, I delved into some essential steps you need to take if you want to boost your website’s search engine rankings and get it in front of more eyes. If you haven’t read it, I highly recommend you start there and then come back to read the rest here. Alright, if you’re reading this, […]
Read MoreThis is Why Nobody is Visiting Your Website – Part 1
18Sep
Not getting enough website traffic? You’re not alone. Over 96% of webpages get — quite literally — zero clicks. Today, I’ll show you how to change that with the power of SEO. Here’s the goal: earn the highest ranking on Google as possible. Of course, that’s a goal for most businesses. Who doesn’t want to […]
Read MoreEmail Marketing Is Your Secret Weapon
12Sep
TikTok, Instagram, Facebook, and even X get a lot of attention in the marketing world. They’re huge and exciting, with the potential to make you go viral. And while they certainly have their place, there’s an older digital marketing platform that might just have them all beat. That’s right, I’m talking about email. The Numbers […]
Read MoreA Marketer’s Guide to Holiday Mayhem
5Sep
Ah, the sweet smell of pumpkin spice and desperation. It can only mean one thing: the holiday season is upon us. Now is the perfect time to get serious about your holiday marketing strategy and start laying the groundwork for a successful campaign. But where do you begin? Don’t worry — by the time you’re […]
Read MoreWriting DMs That Turn Audiences Into Advocates
27Aug
Direct messages are one of the most-used features on all of social media. On Instagram alone, users send over 400 million messages to businesses every day by replying to stories or inquiring about products and business opportunities. Just a note: this blog will not be about the construction of chatbots or automations, but rather about […]
Read MoreCrafting the Right Comments Conversation
20Aug
When you ignore your comments section, you’re leaving your devoted audience out in the cold! Does that sound dramatic? I promise it isn’t! Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could […]
Read More5 Social Media Secrets the Big Brands Don’t Want You to Know
13Aug
The huge brands have huge secrets: the kind that can skyrocket you to success. But, as you can imagine, they aren’t too keen on sharing them. However, just because a strategy was thought up by a big brand think tank doesn’t mean your small or midsize business can’t use them. When we say a “big-brand […]
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