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Author : Christopher Tompkins

You Need Facebook Dynamic Shopping Ads

You Need Facebook Dynamic Shopping Ads
6Apr

Here’s a hard truth about digital advertising: on their own, ads aren’t very persuasive or effective. On average, an ad on social media has a 0.1% click-through rate. Most people’s “solution” to this is to run a blitzkrieg of ads, but if an ad only averages a 0.1% click rate, investing in ten of them […]

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11 Ways Artificial Intelligence Can Improve An Agency’s Workflow

11 Ways Artificial Intelligence Can Improve An Agency’s Workflow
2Apr

by Forbes Agency Council | Expert Panel  Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space, AI can offer crucial technological advantages. Given their ability to learn from mistakes and track records accurately, AI and machine learning are invaluable […]

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Outrage Marketing

Outrage Marketing
30Mar

Psychologically speaking, human beings enjoy feeling angry, especially when the brunt of the anger can be directed at something amorphous. Admittedly, it’s not much fun to get into a spat with a close friend or coworker, but directing your indignation at a faceless corporation? That’s satisfying. It makes us feel like an underdog as if […]

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The Benefits of Keeping Your Company Small

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23Mar

When I tell people outside the industry that I run a marketing agency, I can’t help but think they start to imagine an elaborate, Mad Men-style operation, which couldn’t be any further from the truth. Far from the sprawling secretarial pool and the creative team having wet bars in their office, The Go! Agency is […]

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