Author : Christopher Tompkins

You Need Facebook Dynamic Shopping Ads

6Apr

Here’s a hard truth about digital advertising: on their own, ads aren’t very persuasive or effective. On average, an ad on social media has a 0.1% click-through rate. Most people’s “solution” to this is to run a blitzkrieg of ads, but if an ad only averages a 0.1% click rate, investing in ten of them […]

11 Ways Artificial Intelligence Can Improve An Agency’s Workflow

By Christopher Tompkins

2Apr

Media Mentions

by Forbes Agency Council | Expert Panel Artificial intelligence is an innovative technology that aids businesses worldwide in areas ranging from shipping and logistics to sales. In the marketing and advertising space, AI can offer crucial technological advantages. Given their ability to learn from mistakes and track records accurately, AI and machine learning are invaluable […]

Outrage Marketing

By Christopher Tompkins

30Mar

Marketing

Psychologically speaking, human beings enjoy feeling angry, especially when the brunt of the anger can be directed at something amorphous. Admittedly, it’s not much fun to get into a spat with a close friend or coworker, but directing your indignation at a faceless corporation? That’s satisfying. It makes us feel like an underdog as if […]

15 Ways To Show Marketing ROI Beyond Sales Revenue

By Christopher Tompkins

25Mar

Media Mentions

by Forbes Agency Council | Expert Panel Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions. While agency professionals might be focused on other positive […]

When Clients Attack: What To Do When A Client Flies Off The Handle

By Christopher Tompkins

24Mar

Media Mentions

It’s 8 a.m. You’ve just arrived at the office, made your coffee and sat down to check your inbox to find that a client went on a virtual tirade at 1 a.m. and emailed you a list of previously unknown grievances. “What am I paying for?” “All this work is terrible!” “I’m wasting my time […]

The Benefits of Keeping Your Company Small

By Christopher Tompkins

23Mar

Business

When I tell people outside the industry that I run a marketing agency, I can’t help but think they start to imagine an elaborate, Mad Men-style operation, which couldn’t be any further from the truth. Far from the sprawling secretarial pool and the creative team having wet bars in their office, The Go! Agency is […]

Need To ‘Break Up’ With A Client? 15 Tactful Strategies For Parting Ways

By Christopher Tompkins

18Mar

Media Mentions

by Forbes Agency Council | Expert Panel Strong relationships with clients are a main component of any agency’s success. However, there may come a time when a client no longer fits with your agency’s direction or end goals, and you realize that you need to “break up” with them. When ending a client relationship, it’s […]

Finding the Right Project Management App for You

By Christopher Tompkins

16Mar

Business

Do you find that things around the office are a little hectic? Is there an ever-looming end-of-the-month scramble to get work done? Is your only way to remember things the occasional ping from your Google calendar? You don’t have to live like this. Invest in a project management tool today. Project management tools are great […]

Budgeting 101: How to Plan for all the Marketing Essentials

By Christopher Tompkins

9Mar

Marketing

So, the numbers from last quarter just came in, and…you spent way more than you thought you did. Marketing costs are going to rack up quickly if you don’t have a defined budget for how much you want to spend on your campaign. Small agencies and business owners can’t afford to just jump into the […]

14 Expert Tips For Infusing Viral Elements Into A Campaign

By Christopher Tompkins

4Mar

Media Mentions

by Forbes Agency Council | Expert Panel The study of what makes something go viral online has been some of the most diligent research done in the early 21st century. Virality basically guarantees success when it comes to digital advertising and marketing, as it leads to more organic shares, deeper engagement and a wider reach. […]

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