AI is changing paid advertising from a system marketers operate into a system they increasingly supervise. Advertising platforms can now choose search queries, write or adapt copy, select landing pages, distribute budgets and adjust bids with limited human involvement. The potential benefit is clear. Campaigns can respond to more signals than a person could analyse […]

Creating marketing content used to be one of the slowest parts of launching a campaign. That is changing quickly. AI can now turn a website into an advertising campaign, generate copy and imagery, translate creative, resize assets and recommend changes through a simple prompt. OpenAI’s September 16 advertising update is one recent example. Its new […]

Pricing used to be a decision. Increasingly, it is becoming a prediction. AI-powered systems can analyse demand, stock levels, competitor activity, purchase history and customer behaviour, then recommend or automatically apply a price. That makes pricing faster, more responsive and potentially more profitable. It also creates a serious business risk. Customers may accept that an […]

For years, businesses have been told that AI regulation is coming. In Europe, part of it has now arrived. On August 2, 2026, major parts of the European Union’s AI Act became applicable. The European Commission and national authorities also began enforcing new transparency requirements covering certain AI interactions and AI-generated or altered content.  This […]

Creating a polished marketing campaign no longer has to begin with a photo shoot, a blank page or hours of editing. AI can help businesses develop concepts, draft copy and generate visuals at a speed that would have been difficult to imagine a few years ago. But faster production brings a question that deserves more […]

For years, businesses have built their digital marketing strategies around one simple goal: getting discovered. A customer searches for a product, service, or solution. Search engines provide options. Businesses compete for visibility through SEO, paid advertising, website content, online reviews, and digital campaigns designed to capture attention the moment someone is ready to act. That […]

For years, businesses have solved technology problems the same way: find software that does the job and pay for it every month. Need a CRM, project management platform, reporting tool, automation system, analytics dashboard, or customer service solution? There is probably a subscription for it. Artificial intelligence is starting to challenge that model. As AI […]

For most of the conversation around artificial intelligence and work, businesses have been asking one enormous question: Which jobs will AI replace? That may not be the most useful question anymore. AI is already changing work without necessarily eliminating the person doing it. Employees can research faster, analyze more information, produce first drafts in seconds, […]

Artificial intelligence is helping businesses move faster, but unfortunately, it is doing the same thing for cybercriminals. AI can help employees research, write, analyze data, automate repetitive work, and communicate more efficiently. Those same capabilities can also help attackers create convincing phishing messages, impersonate executives, develop malicious code, identify vulnerabilities, and launch attacks at a […]

For years, businesses have competed for visibility by trying to appear near the top of Google. That strategy is not disappearing, but artificial intelligence is changing what happens between a customer asking a question and choosing a company. Consumers can now ask AI increasingly detailed questions about what to buy, which service to use, or […]