It’s the most wonderful time of the year! (And sometimes, the most stressful.) Starting the year off right is crucial for businesses and marketers. You’ve got a blank slate in front of you, and while some may find it exciting, there’s a lot of pressure to kick off the year with a well-crafted Q1 strategy. […]

2024 was a banner year for the marketing industry. We watched social media apps rise and fall and observed some brands launch sweeping, gorgeous campaigns while others seemed to miss the mark. More than anything, though, technology boomed and put more tools than ever at our fingertips to make our lives easier — at work, […]

‘Tis the season for Q1 planning! We know you’re in the throes of building bigger and better strategies for your clients next year. But remember to spend some of that time and energy on yourself! Now’s the perfect time to evaluate your marketing tech stack to see what’s holding you back, what’s actually helping, and […]

We all know paid advertising is a bit of a gamble. As strong as your strategy is, predicting your results and, consequently, your client’s ROI is impossible. And whether or not they’re getting their money’s worth will be your client’s first question. When it comes down to it, can you confidently tell your client if […]

When was the last time you cleaned up your contact data? I mean, really scrubbed? Industry best practices recommend reviewing and Marie Kondo-ing our contacts quarterly and, at the very least, annually. Studies show that 30% of B2B data maxes out its shelf life within a year, yet marketers don’t take the time to fix […]

No person is an island, and no department is, either. When employees stick to their bubble and don’t collaborate with other team members, they do everyone a disservice, including your clients. The most effective way to create optimized, targeted, and successful marketing campaigns is by — say it with me — working together! This certainly […]

Digital marketing moves at a breakneck pace, and keeping up isn’t always easy. In today’s marketing landscape, research is the key to staying ahead and standing out from your competition. Here’s the good news: with the right AI tools, marketing research is faster, more efficient, and more precise than ever before. Today, I’ll share how […]

Like it or not, AI is part of the marketing conversation now, and it’s not going anywhere. Many marketers have fully embraced it, while others have resisted the trends. There’s a good chance you’ve seen the parade of terrible AI content that plagues our social media feeds today and thought, “I don’t want to be […]

Artificial intelligence is transforming digital marketing — for better and for worse. Today, I’d like to dive into that and take a look at all the ways AI has helped make marketing better, as well as some of the ways it’s making things worse. First, the positives: AI is great for research. Research has always […]

We’ve all seen the rise of AI over the last few years and how it’s reshaped digital marketing. For copywriters, tools like ChatGPT and Claude can create huge amounts of copy in seconds. Of course, if the AI is doing all the writing, then why are real copywriters even needed? Are we all destined to […]