When we ask our audience at both The Go! Agency and The Social Marketing Academy (our daily radio show), the overriding theme tends to be that many of you have created a social media profile/page/group….and nothing is happening. One of the largest sites that respondents focused on was Facebook, and in particular the Facebook Page […]
Read MoreSummer’s Over – Is Your Holiday Marketing Plan Underway Yet?
4Sep
Halloween. Thanksgiving. Christmas. New Year. Valentine’s Day. Easter. What do all of these holidays have in common? They are wonderful marketing opportunities for your business. While some of you may already be sighing, thinking that “aren’t these commercialized enough?” My answer: absolutely! But that is not what my sentiment is here. This is not about […]
Read MoreHow to Brand Yourself On Social Media Networks Without Spamming
29Aug
Since the day they cut the ribbon on the worldwide web, there have been people working hard on ways to spam you. Spam is marketing gone wrong and spammers are the much-hated scourge of the Internet – and the social media realm is no exception. Most users try hard to evade these spammy interactions. When […]
Read MoreWhy Isn’t Anyone Reading My Blog? Here’s How to Get Your Customers Interested
28Aug
So you have created a blog. A wonderful, action packed blog. You have poured much time, effort and probably a bit of cash in it to take it live. So now you sit back and wait for the traffic to flood in, right? “Build it and they will come” and all that. Unfortunately not. Well, […]
Read MoreShould Social Media Play a Role in Your Marketing Plan This Fall?
27Aug
As a relatively new subject for many businesses, there are many misconceptions about the social media universe and its impact on a business’s bottom line. As we are nearly shutting the door on summer and opening the window to the fall and winter months, I wanted to address one of these misconceptions in hopes that […]
Read MoreSocial Media Engagement: Why You Should Think Before You Type
26Aug
Human nature is a very complicated thing and many times our emotions can rule our actions. I’m sure everyone, at one time or another, has had an awful day and snapped at someone at the office, on the phone or even over the dinner table. Now, these instances happen in real time, where the interaction […]
Read MoreEmail Marketing 101: Think Before You Blast
23Aug
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing. Although […]
Read MoreBlog Building 101: It is More Than Just Opening a WordPress Account
22Aug
As we have all seen over the past few years, business blogs are popping up everywhere! Everyone from the famous Hilton Hotel chain to the local business around the corner from you are launching their own piece of the online marketplace. Why are they doing it? Well for many reasons, but the ones you are […]
Read MoreWant to Target Locally on Twitter? Try These 10 Tips
21Aug
So you’re tweeting away on Twitter about your latest blog…posting links to industry related articles…engaging with people, and so forth. You’ve followed some of your favorite folks, tweeted about your favorite place to eat sushi, and others are now following you. Like the dentist in Calgary and the life coach in Scotland. What about the […]
Read MoreHow to Enhance and Maximize Your LinkedIn Company Page
20Aug
In my previous post I showed you how to create a Company Page for your business on LinkedIn as well as how to add your products and services to the page to increase visibility and credibility. Now there is another step that will take your LinkedIn Company Page to the next level, but it is […]
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