Are you launching a new product or service?
Want to connect with members of the media who will amplify your message?
Want to be featured on television, magazine, newspaper, podcast, and radio interviews?
The Go! Agency can help set you up for success! With established roots and contacts throughout the North American consumer and trade media since 2005, our PR specialists are in-the-know on the media influencers that can drive exposure of your product.
With established distribution, our PR specialists’ programs focus largely on pursuing and securing national magazine coverage within the verticals that your product or service addresses. The balance of the program will be broken up to pursue and secure regional, trade, and online coverage.
Newly launched brands require a dedicated focus to the generation of trade coverage in order to solidify the product line within the industry. While generating trade coverage, we work to secure regional coverage and support of your existing retail partners. Progressively as the retail channel broadens and/or you begin selling online, we extend our reach into the national media.
Key PR Campaign Elements:
Identification of target markets addressed by the product line
Development of key messaging
Development of introductory press release(s)
Consumer and Trade outlet identification including:
Regional TV Programs
Online Sites and Blogs
Consumer and Trade editor and producer identification
Ongoing communication with media targets to position the brand and products for coverage
Quarterly media ROI analysis showing coverage achieved and associated media value
We want to help you today! Call us now and we will introduce you to our public relations partner to get the ball rolling!
Want to know more about how we can help you to connect with your audience via public relations? Just fill in the form below and we’ll get back to you as quickly as possible.