We’re aware of all the benefits social media has when it comes to personal communication. We’re able to connect like never before! That’s true when it comes to customer service as well. Each platform gives us unique opportunities to reach out to customers in innovative ways. Huffington Post explains how social media allows businesses to drop an intimidating veil and come down to an approachable level. Here are the top ways businesses benefit from what will define our generation in terms of business and human interaction:
- Technically speaking, businesses now have access to a ton more data. Whether it’s customer reviews, demographics, or analytics, social media now helps get the numbers straight. We are able to look into the minds (and conversations) of our customer bases. This allows us to create better content, more engaging posts, and essentially adapt to the needs of the market.
- Businesses now have a direct line to their customers. They don’t have to worry about other mediums like television channels and press releases if they don’t have to. If they want to reach out, all they have to do is press the “Publish” button. Now, with updates to Facebook’s Messenger app, we can greet them with immediate replies in case there isn’t someone near a screen to reply. There are also AI systems in the works so you can allow your customers to enjoy a quick, automated process.
- As stated earlier, social media allows businesses to be human. They now communicate like everyone else and can have a real conversation. This is why we post engaging, fun content instead of constantly barraging our followers with ads. This is supposed to be social media, not a sales pitch.
We see a big shift in the way businesses market and advertise thanks to social media’s tools. The internet has opened up a whole new world for professionals to reach out to customers in a fluid, organic, and frankly, fun way.
For more on how social media changes the engagement of customers, check out Huffington Post’s article here: http://ow.ly/FH4P3008ThL
How has social media helped your business? Let us know!