Author : Christopher Tompkins

18Apr

Life changes drastically, even more so when you run a business. Policies, employees, branding, and pricing can change so quickly, it can hard to keep up. Sometimes, some marketing becomes a little outdated. Unfortunately, the internet is pretty unforgiving when it comes to obsolete or old information, and the social media landscape could be the […]

Your Website’s Relationship with Social Media

18Apr

When running a business, it’s essential to have both a website and social media accounts so you can maximize your reachability. One cannot simply replace the other. In fact, the way social media has expanded, they can now compliment and promote each other! For your website, it is important to have all your social media […]

What Not To Do On Social Media

18Apr

Uncategorized

Social media is one of those movements that really only work if the user is, well, using it correctly. It might seem overly simple, but there are certain unspoken rules and etiquette that should be abided by in order to have success. And, like the people that use it, the internet landscape, specifically social media, […]

The Permanence of Social Media

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18Apr

Let’s face it. The internet has not only reshaped how we conduct pretty much everything in life, it’s defined this age. With something so significant, people are sure to question its legitimacy and if its going to stick around. Especially with one of the internet’s biggest strengths, the way to communicate with one another. This […]

When it Comes to Social Media Marketing – It is All About Making the Right Choice

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23Feb

When choosing social media platforms for your marketing strategy, it is necessary to dig deep to see which ones are going to be the best starting point to complement your cohesive and strategic social media marketing strategy. You need to look at a social media site and ask yourself, “What can you do for me […]

If Trust is King….is SEO Queen?

23Feb

Content is king. And if you are interested in marketing your business using social media, it is important to generate original content. Writing original content will not only help you get more traffic from social media sites and search engines, but also help you engage with your target audience and create a power of influence. […]

Is the Goal of Social Media to Turn Customers into Your Personal Evangelists?

23Feb

Company evangelists. I love this topic because I believe it is one of the most underutilized social media secret weapons. I am not referring to evangelists in the religious way, but rather fervent supporters of your company and products/services. If they have big mouths, even better! Open up the mailing list spreadsheet you just completed […]

Want More Social Media Connections? Then Put Your Email Database to Work!

23Feb

I am sure you have heard others talk about the importance of building a mailing list. Businesses just like yours have been amassing potential customer data for decades. If you have a sales department, it is likely that they have a lead list that includes names, postal addresses, phone numbers and email addresses so that […]

Video Marketing: Yes, You Can!