Author : Christopher Tompkins

LinkedIn: 10 Steps to Creating an Impressive and Engaging Professional Profile

5Oct

Would you consider your professional profile maximized on LinkedIn? If you hesitated, then the odds are that there may be some room for improvement. When it comes to having a fully maximized profile on LinkedIn, there are many areas where your focused improvements can really make a difference. I’ve spoken to countless people who were […]

The Value of Ongoing Social Media Marketing Education

By Christopher Tompkins

22Sep

Email Marketing, Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized, Video, YouTube

Lifelong learning is not necessarily a new trend. As a business owner, marketer, sales person, whomever – in this fast moving world, it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable to how a business views social media marketing. […]

The 6 Step Facebook Advertising Formula: The Fast Track to Facebook Engagement

By Christopher Tompkins

8Sep

Facebook, Social Media, Uncategorized

Facebook Advertising has really exploded over the past few months in terms of visibility. Now it seems that you can’t even make a post to your Facebook Page without being asked if you would like to “Boost” it or promote it in some way, shape, or fashion using Facebook Advertising. While you may be thinking […]

Advertising on Facebook? Great! But….What’s Your Objective?

By Christopher Tompkins

20Aug

Facebook, Social Media, Uncategorized

If you have not considered advertising on Facebook – there truly is no time like the present to get started. I know in the past that I have been against Facebook advertising, and I am happy to admit it. At the time, it was not as advanced, and as crucial, as it is now. The […]

Want to Position Yourself as an Expert? Let’s Go!

By Christopher Tompkins

6Aug

Social Media, Uncategorized

If you own a small business, positioning yourself as the company expert is the easy choice, but in larger companies, the owner or CEO may not want to be the focus. In those cases, another member of staff with a solid online profile can act as the expert spokesperson for social media. For example, if […]

Why Are You Being Ignored Online? The Secret to Standing Out From the Pack

By Christopher Tompkins

6Aug

Social Media, Uncategorized

Who do people listen to online and what influences them to act? It is those that they deem as experts or specialists in their own field. Simple as that. This can be daunting to a business if being humble is a cornerstone of its tone and voice, but you want to brand yourself as an […]

Social Media Zen: 3 Mantras to Get You On Your Way

By Christopher Tompkins

27Jul

Facebook, Google+, Healthcare Marketing, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

You are using social media to market your business. You are engaging every day, meeting new connections, finding new business, and starting exciting discussions. There is so much going on at times that you feel a bit overwhelmed, but are still eager to keep learning. But, after a while, you begin to slip. You start […]

Have Writers Block? Here’s the Secret to Developing a Constant Supply of Content Ideas

By Christopher Tompkins

21Jul

Social Media, Uncategorized

As someone who is passionate about marketing, I love nothing more than having a solid list of approved resources to use when marketing on social media. In this post, I want to share how to concoct your own comprehensive list of content resources that you can add to and edit organically. Businesses should have two […]

5 Ways to Optimize Your Content on Facebook and Twitter

By Christopher Tompkins

13Jul

Facebook, Social Media, Twitter, Uncategorized

Content and optimization have become two very important buzzwords in the online marketing community. If you are a company who is interested in reaching your target market online – you need to have compelling AND optimized content to do so. I’ve spoke about content and content optimization before. This is not something new. What’s new […]

The Definitive List: 30 Online Marketing Must-Haves

By Christopher Tompkins

8Jul

Social Media, Uncategorized

I want to share with you my top 30 suggestions on how to effectively get started with your online and social media marketing. As no business is alike, my guess is that each and every one of us are at different levels of preparedness. With that in mind, I started with the most basic point; […]

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