A blog is a powerful tool for a business to have in its utility belt. It can significantly improve your internet presence and, if done correctly, your peers will soon flock to you for your insights! However, one must learn to crawl before they can run, and one needs to learn how to blog before […]
Read MoreWhy Your Business Needs a Blog
26Jun
A blog, or weblog, has been an internet staple for quite some time, preceding our beloved social media platforms by decades. The medium has withstood the test of time and continues to help countless internet users get their word out. Blogs are a bit like chess, easy to learn and hard to master. Well, consider […]
Read More4 Social Media Marketing Misconceptions
25Jun
There has been a lot said about our industry. Social media marketing is gaining speed and now even the tech-illiterate know a little bit about it, or so they think. We have dealt with various communication platforms since the Internet started taking flight, and we are finally seeing its effectivity everywhere!. It’s always interesting to […]
Read MoreLearn How to Share: Sources, Subjects, and More
23Jun
The internet is a busy and crowded place, stuffed to the brim with relevant content. Every industry has a whole world of knowledge to discover, which is available on the web. Some of it is credible, some of it is junk. It is important to do your research into what your posting and who wrote […]
Read MoreThe Balance of Push and Pull Posts
22Jun
What is the point of advertising and marketing? To promote one’s brand, correct? Sure, it is a simple concept to grasp. After all, we have been exposed to advertising our whole lives. Social media marketing, in theory, should be the same since it is all about promoting your brand. While this may be true in […]
Read More5 Reasons Social Media Marketing Has Become Essential
21Jun
Even before the internet took over everything, marketers had a duty to adapt the brand they represented to current trends. Whether the fashionable thing to do was to send out a thick catalog in the mail or to put up flashy billboards downtown, those in charge of promotions always had to keep contemporary. Today’s brands […]
Read MoreAre Your Images Social Media Ready?
20Jun
With social media platforms like Instagram, Pinterest, and Snapchat rising in popularity, we see visual content becoming increasingly essential. After all, who wants to read anymore? Social media requires a nice balance of eye-capturing imagery and engaging copy. That being said, you can’t just pick a random picture, throw it onto your timeline, and expect […]
Read MoreThe Top 4 Ways to Be Original On Social Media
19Jun
When you begin to plan content for your social media updates, a little bit of finesse is needed. Sure, you can always share, retweet, and comment on others’ material, but this cannot be your only activity on your account! To have an effective social media marketing strategy, you need original material. It is easier said […]
Read MoreWhy Social Media Has a Soul
18Jun
When Americans woke up on June 12th 2016, they were horrified by the news of a massacre in Orlando. Many of us banded together to support the victims’ families and friends as we tried to heal from the terror that hate brought. During that day however, we saw something else amongst the countless social media […]
Read MoreCan I Quote You On That?
16Jun
Twitter is a great way to gather up new insights and news articles. There is a ton of inspiration to find on this website! This helpful social media platform offers many advantageous features for users to spread their word, and someone else’s. Why exactly would you want to post something someone else already has? How […]
Read More
