When you begin your blogging adventure, you will find that like all forms of writing, it takes time to master. Do not give up! If you find yourself with a small audience (or none at all) there may be some room for improvement. Like social media, it will not happen overnight. Be patient with yourself, but stay consistent. Yet as you try to improve your content, there will be a few pitfalls to steer clear from. Here are the top three blogger crimes to be vigilant of:
- Overly-Promotional Posts- Let’s face it. If your audience wants to read a piece of advertising, they will pick up a brochure. You do not want your articles and subject matter to be all promotional material. There are a few reasons for this. First of all, you are missing the point of a blog. It isn’t about posting ads. It is rather supposed to be a professional piece of writing that entices your target audience and hopefully invokes engagement along the way. Second of all, nobody is going to read your posts if they read like an infomercial. As a concept, a blog has a certain reputation to uphold and if readers discover that your writing is just ads, they will back out quickly. Lastly, you are going to come off as pompous. If all you talk about is your own product, then perhaps you need to conduct more research into your industry.
- Grammar and Spelling Errors- Nothing looks more unprofessional than a glaring typo on a blog. You want to be sure to skim over your work multiple times. Also, a second pair of eyes such as a proofreader is a priceless member of a writing team. Try to have the piece as perfect as possible before sending it out to the scrutinizing world wide web. In addition to grammar and spelling, fact check. You will cause a firestorm of criticism if you post half-truths or unreliable information. Be sure to be as professional as possible and do your research.
- Inconsistent Publishing- Because a blog places your most recent posts “above the fold” on the screen, an old date will stick out like a sore thumb. People like reliable and consistently new content on their favorite blogs, so be sure to deliver and often.
There are several faux pas to avoid, but these three big baddies should never be done on a professional blog. If you steer clear of “salesy” posts, grammar and spelling errors, and big time gaps between posts, your blog will be better for it and you will have internet success.
What other blogging mistakes can you think of? Comment below!