Category : Social Media

7 Traits That Make Social Media Marketing Campaigns Memorable

22Dec

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Social media is fast-paced. That’s an absolute fact. Anyone who spent more than an hour away from Twitter and sees all the tweets they missed can attest to this. How can a marketer attempt to keep up? Despite the plethora of content that’s being uploaded every single minute, you have the potential to hit it […]

What Snapchat’s Original Content Will Mean For Marketers

By Christopher Tompkins

21Dec

Snapchat, Social Media

First, it was Netflix. Then Amazon. Then YouTube. Now, Snapchat is creating original content that will be exclusively available on their platform. It’s an impressive jump from a social media networking app to a content host. But what can marketers take from this? The way we see it, there are three revelations for marketers to […]

Try These 5 Engagement Heavy Social Media Updates

By Christopher Tompkins

20Dec

Copywriting, Social Media

When you’re looking back at your social media marketing activity in 2016, you may wonder what you should be looking for. ROI? A huge mass of followers? Well, smart marketers will measure an all-important element: engagement. Which posts rocked? Which flopped? Did a certain subject strike a chord with your audience in a surprising way? […]

Twitter and Instagram’s Dive Into Live

By Christopher Tompkins

19Dec

Instagram, Social Media, Twitter

When people ask us what we think 2017 will be about in terms of social media marketing, we loudly proclaim “video” and perhaps more distinctly, “live video.” It’s not just us and the others in our industry that think so either. It turns out that the minds behind the platforms themselves are on the same […]

How Sharable Is Your Social Media Content?

By Christopher Tompkins

18Dec

Social Media

Ok, we have to apologize for something. You CANNOT post funny cat videos on your business page and reap the rewards of people laughing all day. Someday, you’re going to have to add some deeper content. Even though viral videos, movie trailers, and everything pop culture related always strike a chord with audiences, you will […]

5 Reasons Why Social Media Marketing Works

By Christopher Tompkins

17Dec

Social Media

Social media marketing takes time, effort, and well-developed strategy. Over 50 million businesses found a home on Facebook, Twitter, Instagram, and the other platforms. Social media now controls a large portion of internet activity and rightfully so. With 2 billion people on Facebook alone, it’s safe to say there’s something to this whole internet marketing […]

Last Minute Holiday Ideas For Social Media Marketing

By Christopher Tompkins

15Dec

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Time is almost up. Santa has already planned out his course. Most gifts are wrapped. Many stores are already preparing for Valentine’s Day. While the holiday season is the prime time for marketers, it’s a very brief and time-centric period, so you need to act decisively and quickly. If you haven’t touched on the holiday […]

Tap Into Your Customer’s Mind Through Social Media

By Christopher Tompkins

14Dec

Business, Facebook, Instagram, LinkedIn, Marketing, Social Media, Social networking, Twitter, Uncategorized

What is a marketer’s job? To promote a business, right? No. Actually, it’s to be a mind reader. Every piece of data that we study, every update we publish, every advertisement we create, is all in an effort to create something that adheres to the customer’s mindset. This is why psychics would make such good […]

The Top 5 Daily Habits For Social Media Marketers

By Christopher Tompkins

13Dec

Business, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized

A morning routine is something that we all enjoy and need. It seems like our bodies go into auto-pilot mode as we brush our teeth, wash our face and prepare for the day. Habit, routine, and structure make for a successful day. This is the same for social media marketing work. Yet things go a […]

What Is LinkedIn SlideShare?

By Christopher Tompkins

12Dec

LinkedIn, Social Media

LinkedIn is all about marketing with your fellow professionals. It’s essentially the world’s biggest conference if you will. It’s one of the few social media platforms that didn’t branch out into areas that it was never intended for. LinkedIn is for serious networking, and that’s that. That being said, every now and again they come […]

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