We’ve all been there: a full cart, one click away from checking out, and then… something distracts us. For e-commerce businesses, this “cart abandonment” can feel like a missed opportunity. With around 70% of online shoppers leaving before finishing their purchase, it’s a big problem for brands. But here’s the good news: SMS campaigns are […]

If you’ve been relying on TikTok to connect with your audience, the talk of potential bans might feel like a big curveball. The viral video platform is a powerhouse with a direct connection to a tricky market: Gen Z. If it suddenly disappears, marketers will need to flex their adaptability skills and find new viable […]

Who’s that knocking on your door? It’s your clients’ year-end reviews! And they all have stacks of data that need to be pulled, organized, cleaned, analyzed, and presented in a clear, concise, and accessible way. That’s…a considerable amount of work for you and your team, especially if you’re allergic to spreadsheets. This is where we […]

Are you only thinking about your audience as a whole? If so, you’re holding yourself (and your marketing strategy) back. Since 2020, consumers have upped their demands and raised the bar for what’s considered a “high-quality” customer experience. (Look at the birth of curbside pickup, for example.) That’s why brands that customize their marketing and […]

It’s the most wonderful time of the year! (And sometimes, the most stressful.) Starting the year off right is crucial for businesses and marketers. You’ve got a blank slate in front of you, and while some may find it exciting, there’s a lot of pressure to kick off the year with a well-crafted Q1 strategy. […]

2024 was a banner year for the marketing industry. We watched social media apps rise and fall and observed some brands launch sweeping, gorgeous campaigns while others seemed to miss the mark. More than anything, though, technology boomed and put more tools than ever at our fingertips to make our lives easier — at work, […]

‘Tis the season for Q1 planning! We know you’re in the throes of building bigger and better strategies for your clients next year. But remember to spend some of that time and energy on yourself! Now’s the perfect time to evaluate your marketing tech stack to see what’s holding you back, what’s actually helping, and […]

We all know paid advertising is a bit of a gamble. As strong as your strategy is, predicting your results and, consequently, your client’s ROI is impossible. And whether or not they’re getting their money’s worth will be your client’s first question. When it comes down to it, can you confidently tell your client if […]

When was the last time you cleaned up your contact data? I mean, really scrubbed? Industry best practices recommend reviewing and Marie Kondo-ing our contacts quarterly and, at the very least, annually. Studies show that 30% of B2B data maxes out its shelf life within a year, yet marketers don’t take the time to fix […]

No person is an island, and no department is, either. When employees stick to their bubble and don’t collaborate with other team members, they do everyone a disservice, including your clients. The most effective way to create optimized, targeted, and successful marketing campaigns is by — say it with me — working together! This certainly […]