Category : Social Media

Let’s talk about something that’s been shaking up the marketing world lately: privacy regulations. Yep, those pesky rules that are making us rethink the way we do marketing. But you know what? It’s not all bad news. It’s a chance for us to inject some humanity back into our strategies. Think of it like a card […]

The idea of shopping looks a little different these days. You used to go to a store and try on a new pair of jeans or search high and low for that one specific sauce you need for your meal. Now, with the rise of online shopping, we don’t even need to leave our homes. While […]

Billboards. Magazines. TV. Juice Boxes. Video Games. The list could go on. Do you know what I’m talking about? Advertising! Specifically advertisement saturation. This is a topic that has been on a lot of people’s minds lately. We see ads everywhere these days, from our social media feeds to the jerseys of our favorite NBA […]

The idea of influencing has changed quite a bit over the years. It started with following a creator and their fabulous life, and it has transitioned into creators not showing an ounce of their face and relying on aesthetics. I’m talking about faceless influencers. It’s interesting to see how faceless creators have taken a front […]

Content plays a key role in all aspects of digital marketing, so here are the top trends that are here to stay or becoming more relevant in 2024: AI Will Become a Focus Artificial intelligence has been the topic of discussion in the marketing world for some time now, but in 2024, its influence is […]

Let’s talk about something that’s not often discussed in our world of metrics and strategies: personal branding. Yes, you heard it right. Your personal brand matters just as much as the brands you promote. In fact, it might even matter more. Think about it. In a sea of LinkedIn profiles and X feeds, what sets […]

Personalization will only get more and more critical in marketing, and when it comes to email marketing, this is the place to get extra personal. Your subscribers have actively either purchased from you before or shown interest in your brand in some way. Compared to your audience on social media, your email subscribers are more […]

With smartphones never more than an arm’s length away, our society is constantly looking for quick and easy answers. This new behavior is the reason why marketers have begun giving attention to what are called “micro-moments.” Micro-moments are the brief, intent-driven interactions that your consumers take in their journey to either purchase your products/services or […]

As a small business, you’re constantly looking for cost-effective ways to increase traffic, nurture your customers, and improve ROI. Email marketing is the perfect way to do this. For years, email marketing has been a useful tool for brands everywhere. Even now, large companies that started small more than likely executed a successful marketing strategy […]

Before TikTok and Instagram could run, platforms like Vine and MySpace had to first walk and pave the way for modern-day social media. Believe it or not, TikTok and Instagram didn’t always dominate the social media world, nor did they start it. Before platforms such as Medium or Blogger, Tumblr was one of the main […]