Digital marketing moves at a breakneck pace, and keeping up isn’t always easy. In today’s marketing landscape, research is the key to staying ahead and standing out from your competition. Here’s the good news: with the right AI tools, marketing research is faster, more efficient, and more precise than ever before. Today, I’ll share how […]

Like it or not, AI is part of the marketing conversation now, and it’s not going anywhere. Many marketers have fully embraced it, while others have resisted the trends. There’s a good chance you’ve seen the parade of terrible AI content that plagues our social media feeds today and thought, “I don’t want to be […]

Artificial intelligence is transforming digital marketing — for better and for worse. Today, I’d like to dive into that and take a look at all the ways AI has helped make marketing better, as well as some of the ways it’s making things worse. First, the positives: AI is great for research. Research has always […]

We’ve all seen the rise of AI over the last few years and how it’s reshaped digital marketing. For copywriters, tools like ChatGPT and Claude can create huge amounts of copy in seconds. Of course, if the AI is doing all the writing, then why are real copywriters even needed? Are we all destined to […]

Direct messages are one of the most-used features on all of social media. On Instagram alone, users send over 400 million messages to businesses every day by replying to stories or inquiring about products and business opportunities. Just a note: this blog will not be about the construction of chatbots or automations, but rather about […]

When you ignore your comments section, you’re leaving your devoted audience out in the cold! Does that sound dramatic? I promise it isn’t! Engagement on social media isn’t always easy to come by. If you don’t have a way of organically siphoning people to your page and can’t afford to boost posts, your posts could […]

The huge brands have huge secrets: the kind that can skyrocket you to success. But, as you can imagine, they aren’t too keen on sharing them. However, just because a strategy was thought up by a big brand think tank doesn’t mean your small or midsize business can’t use them. When we say a “big-brand […]

Gossip, controversy, and scandal—there’s no denying that they get people talking! It’s these spicy little tidbits that keep the internet alive and thriving. Whenever a celebrity or politician says something wrong, social media in particular eats it up as quickly as possible for a few weeks…before moving on to the next target. While controversy is […]

Alright, marketers, it’s time for a reality check. Put yourself in your customer’s shoes for a second. Their inbox is usually flooded with unsolicited emails, each more irrelevant than the last, leading to them not opening, reading, or acting on any of them. Yet, this same spammy strategy somehow creeps into every marketer’s tactics at […]

Ah, LinkedIn, the Facebook of the professional world. If your LinkedIn profile still looks like a dusty old resume from 2010, it’s time for a major upgrade. In 2024, a killer LinkedIn profile isn’t just nice to have, it’s your golden ticket to successful networking, dream job offers, and endless business opportunities. Here’s how you […]