You don’t need a professional photographer to have a successful Instagram page! Instagram is about more than pretty photos of the New York skyline and cupcakes with fun frosting—it’s about connecting with your audience! And that’s something that your service business is completely capable of doing, provided you’re willing to put the time and resources […]
Read MoreHow to Market Your Local Restaurant on Instagram
13Mar
We all know the stereotype about people posting pictures of their food on Instagram. But how do you make sure people are sharing photos of your food? Word of mouth is worth a lot, and you’ll need a plan if you’re going to make people care about your restaurant. I’m tired of seeing restaurants flounder […]
Read MoreWhy and How to Use Branded Hashtags for Your Local Business
11Mar
One of the most common misconceptions I hear is that branded hashtags are only for national/multinational businesses. Untrue. Hashtags that are made by and for your local business can be great, provided you know what you’re doing. If you’ll let me rant a little, I want to explain how you can make branded hashtags work […]
Read MoreA Guide to Facebook Ads for Your Local Business
4Mar
You don’t know enough about Facebook ads. It doesn’t mean that you’re not a great business owner, but I’ve spoken to enough local businesses to know that there’s a lot of confusion out there about what exactly Facebook ads are good for. No, you don’t just put “Buy from my business!” over a stock image […]
Read MoreWhy You Need a Social Media Scheduler and How to Find One
27Feb
Like everyone else marketing on social media, you’re probably looking for a way to simplify the process. If you’re not already using a scheduler, then you’re making the entire process of social media marketing so much harder on yourself. I hate to see people wasting their time like this, so keep reading for a total […]
Read MoreHow to Stick With Your Social Media Goals
11Feb
Now that you’re determined to keep up with your social media goals, how do you actually do that? Deciding to stick with social media is a great first step, but it doesn’t necessarily position you to meet your goals. That’s why I’m going to explain how, exactly, you can make sure that you’re reaching your […]
Read MoreWhy You Need to Stick With Your Social Media Goals
6Feb
Was January your big month of social media? You were trying new things, posting consistently, but the results just weren’t what you were hoping for. Your messages aren’t blowing up on Facebook, and nobody has contacted you to compliment you on your witty status updates. It’s frustrating; I get it. But it isn’t license to […]
Read MoreHow to Get Started With Facebook Ads
14Jan
We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here! My team and I have been using Facebook ads for years, and I want to use that expertise […]
Read MoreWhy Invest in Facebook Advertising?
9Jan
In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook? There are a number of reasons, and […]
Read MoreGo!TV Episode 13
30Nov
Thanks for stopping by for another Go!TV episode recap! We’ve got some major social media news for you this week! How to Effectively Spy on Competitors Nobody likes to admit that their competitors can teach them something, but it isn’t a bad thing. Spying on competition lets you learn from their successes as much as […]
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