Category : Social Media

Social Media Marketing Solutions: Breweries

1Aug

For the rest of the summer, The Go! Agency blog will focus on the social media habits of different industries. For each week in August, our first blog will explain common mistakes made by an industry; our second blog will explain how to fix those mistakes. To show you how quickly and easily these mistakes […]

Social Media Marketing Evaluation: Breweries

By Christopher Tompkins

30Jul

Social Media

For the rest of the summer, The Go! Agency blog will focus on the social media habits of some of our favorite industries. Every week, our first blog will explain common mistakes made by an industry; followed by a second blog that will explain how to fix them. Think of this series as What Not to […]

Not a Popularity Contest: Social Media Metrics that Matter

By Christopher Tompkins

25Jul

Social Media

Too many novice social media marketers focus on the wrong metrics when measuring the success of their social media campaigns. They regress to 10th grade students at a new school: desperate to be liked, seeking out the quickest way to popularity. Like those high school sophomores, they don’t consider what they really need or want […]

Is Your Social Media Marketing Company a Good Fit?

By Christopher Tompkins

23Jul

Social Media

No one should settle for “meh” when it comes to social media marketing companies. Some of those companies just can’t hack it–and make the rest of us look bad in the process. How will you be able to tell that your prospective social media marketing agency is worth the investment? Here are some hallmarks of […]

The Best Instagram Tools You’re Not Using

By Christopher Tompkins

19Jul

Instagram, Social Media

Instagram has cemented itself as the premier social media platform of 2018. Less confrontational than Twitter, less esoteric than Tumblr, and more careful with your information than Facebook, Instagram is attracting users in droves. It is no longer just a collection of latte art, food porn, and bathroom-mirror-selfies: Instagram has risen to the top of […]

Social Media Marketing Podcasts We Adore [Infographic]

By Christopher Tompkins

11Jul

Business, Content Creation, Facebook, Marketing, Social Media

Some days you just don’t have the time to browse blogs, but you still want to learn more about marketing trends and topics. Listening to podcasts is an efficient way to get the information you crave. You can brush up on your marketing skills while you’re running, driving, or relaxing at home. While Success to […]

Incorporating Influencers: 5 Ideas for Your SMM Strategy

By Christopher Tompkins

2Jul

Content Creation, Email Marketing, Local Marketing, Social Media, YouTube

Influencer marketing seems to be here to stay. Now that you’ve chosen and recruited an influencer for your social media marketing strategy, what should you do? How could you actually incorporate him or her into your campaign? We have a few ideas! Email Marketing Incorporate the influencer’s content into your email marketing. You could have […]

Tips For Social Media Marketing Rookies (Part 2 of 2)

By Christopher Tompkins

Tips For Social Media Marketing Rookies (Part 1 of 2) (1)

27Jun

Local Marketing, Social Media

In our previous blog, we discussed the best practices for social media marketing. We gave tips for marketing your brand via Facebook, YouTube, and Pinterest. Now we’ll cover the the other three major social media platforms for digital marketers. Keep in mind that some rules apply to every platform (e.g., sign up for a business […]

Tips For Social Media Marketing Rookies (Part 1 of 2)

By Christopher Tompkins

25Jun

Social Media

No matter how experienced you are with personal social media accounts, business accounts are a different animal. We’re not even talking about social media marketing: most social media platforms have different rules for business accounts. Today we’ll share the best practices for each of the most popular social media networks. General tips: First and foremost, […]

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