Category : Social Media

The Essential Guide to Spying on Your Competitors

26Nov

Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even better? Today I’m going to share my best tips for spying on your competitors and […]

Go!TV Episode 12

By Christopher Tompkins

23Nov

GoTV, Social Media, The Go! Agency

Welcome to this week’s Go!TV episode recap! Who’s ready for the biggest breaking news from all across social media? How to Make Gripping Content Everyone wants to make content that pulls in readers, but not everyone knows how. Technical aspects like marketing strategy and adhering to buyer personas are important, but they can’t replace authenticity. […]

The Essential Guide to Engaging With Your Audience

By Christopher Tompkins

21Nov

Social Media

You’ve got great ideas for new content and ads, but how do you know who to target? It’s safe to say that your new boat engine isn’t going to be a hit among lower-income twenty-somethings, which is why you’ll need to speak to the right audience. But first, you’ll have to find them! Identifying Your […]

Go!TV Episode 11

By Christopher Tompkins

16Nov

GoTV, Social Media

Thanks for stopping by for this week’s Go!TV episode recap! We’ve got your source for social media news and trends that you need to know! The Essential Guide to Content Curation If you’re not reading content relevant to your industry, you run the risk of missing out on important conversations. You don’t want your customers […]

The Essential Guide to Social Media Metrics

By Christopher Tompkins

14Nov

Social Media

If you’re new to tracking the success of a social media campaign, all of the jargon can get confusing. Still, it’s important to look at these metrics to determine how you can adjust and optimize your strategy. I’m going to walk you through the metrics that will be worth watching for you and your campaign. […]

Go!TV Episode 10

By Christopher Tompkins

9Nov

GoTV, Social Media

Welcome back to another Go!TV episode recap! We’re bringing you the information you need to have a successful social media campaign! Social Media Management Tools Managing your business’ social media is going to be all but impossible without some extra help. Between graphic design, writing content, and scheduling your final posts, it’s just too much […]

The Essential Social Media Manager Tools

By Christopher Tompkins

7Nov

Social Media

You’ve set up your social media pages and you’re ready to get posting, but you’re quickly finding that keeping up with all these different platforms is next to impossible. It’s a common feeling among social media managers, and there is a solution! In a word: tools. There are plenty of great resources out there to […]

7 Social Media Marketing Things You Should Know but Don’t

By Christopher Tompkins

5Nov

Social Media

Social media marketing is constantly in flux, and it doesn’t look like that’s going to change anytime soon. The best practices of yesterday are painfully outdated now. As a marketer, you’ve got two options: fall behind your competition, or stay sharp! I’m going to share the seven biggest things across social media that every marketer […]

GoTV Episode 9

By Christopher Tompkins

2Nov

GoTV, Instagram

Thanks for coming back for this week’s Go!TV recap! This week we’re focusing on Instagram and giving you all the information you need to market on this visual platform! Instagram How to Create Instagram Advertisements Instagram’s ads work within a targeted system. What does that mean? Well, your ads will be sent to a specific […]

The Essential Guide to Facebook Live Broadcasts

By Christopher Tompkins

31Oct

Facebook, Social Media

No matter what industry you’re in, there are probably a hundred other businesses who do more or less the same thing that you do. You can tout your special features and advantages, but ultimately, convincing someone to choose your business is going to largely come down to how you connect with them. The good news […]

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