Does your advertising routine feel a little stale? I find that clients who are only advertising on one platform tend to get pretty sub-par results. Sure, advertising anywhere is much better than no advertising, but it’s definitely worth the investment to expand your efforts every now and then. I’ve written a lot on the benefits of […]
Read MoreThe Hidden Value of YouTube Marketing
3Jun
I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement? My best guess is that people just don’t […]
Read MoreWhy 62% of Small Businesses Fail at Facebook Ads
29May
With over 2 billion people on Facebook, a lot of small businesses are trying out Facebook ads. And they should! The problem, though, is that most of them are failing at it. Almost 2/3 of small businesses are doing Facebook ads all wrong. As a business owner, it’s your responsibility to figure out where they went wrong […]
Read More4 Ways to Optimize Your Facebook Page
28May
You wouldn’t believe how often I hear from businesses who want to succeed on Facebook, but have terrible business pages. You wouldn’t wear a t-shirt and jeans to an interview, so why would you expect to earn credibility on Facebook with a half-finished page? The problem is usually that they don’t know where to begin […]
Read MoreHow to Save Your Failing Facebook Page
22May
Everyone wants Facebook marketing to work out, but sometimes it just doesn’t. The good news is that Facebook is bigger than ever. The bad news is that means that you probably did something wrong. It’s okay, it happens! I’ve seen a lot of business owners make choices that cause their businesses to fail, so let me show […]
Read MoreWhy You Need to Start a Facebook Group Today
20May
Facebook groups are the hottest new trend in Facebook marketing. But why? What can they do that posting to your Facebook page can’t? That’s what I’m going to show you. Here’s everything you need to know about why Facebook groups are the new must-haves for your Facebook marketing strategy. Better Organic Reach Facebook has been killing […]
Read More4 Reasons You Need Facebook Marketing
15May
Two points. One: You need Facebook marketing. Two: Only having a Facebook business page is not nearly enough. I think business owners tend to think that “Facebook marketing” can be summarized as having a Facebook page and sending out a couple of posts a week, but actual marketing is much more involved and strategic. It […]
Read More4 Ways to Update Your Facebook Marketing Strategy
13May
When someone comes to me with Facebook trouble, one of the first things I ask is when they last updated their Facebook strategy. “Uh, sometime in 2015, I think?” Yeah, there’s your problem. Facebook best practices are always changing with the platform, and any effective strategy needs to take these into account. If you’re giving […]
Read MoreThe Worst Status Updates Ever and How to Write Better Ones
8May
Status updates are the backbone of any social media account. A page can have an amazing profile photo, the best cover image in the universe and hundreds of positive reviews, but the bulk of content that people will see are the status updates. Mess them up, and it can destroy your good work in other […]
Read MoreCan You Cheat the Facebook Algorithm?
6May
If you want to succeed on Facebook, you have to learn to play by its rules. That means learning about the Facebook algorithm and creating content that makes the social network work for you rather than against you. But can you cheat the algorithm so that your posts show up on everyone’s feeds without boosting […]
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