Category : Social Media

The Essential Guide to Facebook Ad Split Testing

29Oct

As you plan your Facebook marketing strategy, how do you decide between one image style or another? Or find out what sort of ad copy your leads prefer? You could guess blindly, but you’ll be better off with split testing. Split testing (or A/B testing) is the practice of sending out different ads to different […]

GoTV Episode 7

By Christopher Tompkins

19Oct

GoTV, Marketing, Social Media

Thanks for stopping by Go!TV! Ready to get caught up on this week’s biggest news across social media? Let’s get started! Facebook New Facebook Image Sizes Promise New Problems You carefully curated the perfect image for your article but, oops, sorry, the image is going to look pretty strange once your content is shared on […]

GoTV Episode 6

By Christopher Tompkins

12Oct

GoTV, Marketing, Social Media

Welcome back to Go!TV! We’re glad to have you as we take a look at this week’s breaking news in social media. Here’s the marketing news that you need to know! Facebook Expect Facebook Stories Ads Soon After months of preliminary testing, Facebook is now encouraging its Marketing Partners to prepare for Stories Ads. In […]

GoTV Episode 5

By Christopher Tompkins

On Episode 5 of GoTV Christopher Tompkins, The Go! Agency's CEO, talks about Instagram's hidden hashtags, Facebook's smart device, and Twitter ads.

5Oct

GoTV, Marketing, Social Media

Thanks for stopping by Go!TV! As always, we’re thrilled to be your source for the latest news in the world of social media advertising. Let’s see what’s happening this week! Instagram Instagram Tests a New Feature Allowing Hidden Hashtags Don’t you hate the look of 30 hashtags clogging up the space after a well-thought-out Instagram […]

GoTV Episode 4

By Christopher Tompkins

28Sep

GoTV, Marketing, Social Media

Welcome back to GoTV! We’re dedicated to bringing you the most important social media news. Let’s go! Note: Sources are linked in the descriptions. Instagram Instagram Adds New Shopping Options to Boost Revenue Potential Instagram first launched its Shopping Tags in Stories to a limited group of business profiles back in June. These tags will now […]

Your Metrics System: How to Track Results

By Christopher Tompkins

26Sep

Advertising, Social Media

You’ve done it! You created and survived your holiday marketing campaign! While it would be nice to revel in the feeling of accomplishment, you’re not done yet. “But the campaign was a success!” You say, “we earned so much money! What’s left to do?” Nothing much . . . only determining if your campaign […]

GoTV Episode 3

By Christopher Tompkins

21Sep

GoTV, Marketing, Social Media

Thanks for stopping by Go! TV! We’re glad to have you for our exploration of the biggest news throughout the world of social media. Facebook Facebook is fact-checking images and videos. Facebook has been using fact-checkers for articles since 2016, but that service is being expanded to images and videos. This comes in response to […]

GoTV Episode 2

By Christopher Tompkins

14Sep

GoTV, Marketing, Social Media

Welcome to Go! TV, your weekly look at the world of social media! Instagram Instagram might enable users to tag videos. Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can […]

GoTV Episode 1

By Christopher Tompkins

8Sep

GoTV, Marketing, Social Media

Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape. INSTAGRAM Instagram is taking steps to increase security. Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with […]

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