Picture this: You own a bakery in Tampa, FL. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue—once you log into your Business Manager to set up your audience, you see a plethora of options ranging from target demographics to specific zip codes to everything else that […]
Read MoreHow to Grow a Local Network on LinkedIn
24Apr
Believe it or not, LinkedIn isn’t just for national B2B brands. If you use the platform correctly, you can grow a thriving network for your local business. Of course, that information isn’t worth much if you don’t know what to do. That’s why I’ll be walking you through all of the best must-haves if you […]
Read MoreHow to Optimize Your Google My Business Listing
17Apr
Local businesses can’t succeed online without optimized Google My Business (GMB) listings. First impressions are everything, and your GMB profile is the first thing that a lot of your potential customers will see. Why not make it impressive? The number one reason I hear that local businesses don’t use GMB is that they’re not sure […]
Read More3 Things You Should Be Doing on LinkedIn But Aren’t
15Apr
The reason that so many otherwise great local businesses fail on LinkedIn is that they’re not really sure what to do. They look at Google publishing white papers and Wal-Mart rolling out national promotional campaigns, and they’re not really sure what their role is on the platform. Lucky for you, I’ve got the answer. I’m […]
Read MoreThe Secrets to Posting on Instagram That Your Local Business Needs
10Apr
I’m never surprised when I hear that a local business isn’t doing well on Instagram—but I’m a little disappointed. Instagram can do so much good for local businesses! It’s too bad that so few small business owners understand how to succeed on Instagram. The problem isn’t Instagram, either; it’s the way people are posting. I […]
Read MoreWhy Your Successful Local Business Needs Digital Marketing
8Apr
Making a local business successful is never easy—congratulations! You feel stable and you’re netting a nice profit, so you might not realize how important it is to invest in social media while you’re ahead. Let me fix that for you. Too many times I’ve been talking to a potential client who insists that they’re successful […]
Read MoreHow to Update Your Local Facebook Ad Targeting Practices
1Apr
If you’re reading this, you’ve probably already given Facebook ads a shot. How did they go? What I generally hear is that the first ads were okay but a little lackluster, and definitely not as impactful as you’d been hoping. I hate to be the one to tell you, but the issue probably isn’t with […]
Read MoreHow to Optimize Your Local Business’ Online Listings
27Mar
Social media is an exciting opportunity to engage with your customers, reach new audiences, and all of that happy jazz…but only if you’re smart about it. You wouldn’t believe how often I see local businesses that don’t have consistent, clear listings across social media. Why even advertise on social if nobody can find your store? […]
Read MoreFind the Right Social Platforms for Your Local Business
25Mar
Just about everyone is on social media. But that doesn’t mean they’re all on the same platforms! There are always exceptions, but different platforms tend to cater to different ages, genders, incomes, etc. I’m here to help you find the social media platforms that your business should be marketing on. If you don’t want to […]
Read MoreShop Owners, Here’s How You Can Be Successful on Instagram
20Mar
Is Instagram right for your business? I tend to see a lot of uncertainty in local store owners with this question, but you should have some confidence! There are plenty of ways for local businesses to use Instagram, and small shops are no exception! I’ve been at this a long time, and I’ve seen every […]
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