28Feb

Facebook, Facebook Advertising, Marketing, Social Media

In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.” Having this mindset is when problems start to […]

Change Is Good: Why You Need To Tweak Target Audiences On Facebook

By Christopher Tompkins

0

26Feb

Advertising, Facebook, Social Media

Picture this — you own a bakery in Raleigh, NC. You decide to promote your budding brand online through social media marketing with an emphasis on Facebook advertising. But here’s the issue, once you log into your Business Manager, you see a plethora of options ranging from target demographics to specific zip codes to much, […]

3 Obsolete Practices All Social Media Marketers Need To Stop

By Christopher Tompkins

0

21Feb

Social Media

It’s 2018– let’s market like it. Social media marketing has been around for quite a few years now and as we’ve mentioned in previous posts, there are always new strategies that should be incorporated. On the other hand, there are also tactics that should be erased and left in the archives. You should always make […]

6 Social Media Trends That Are Already Dominating 2018

By Christopher Tompkins

0

19Feb

Social Media, Twitter

When clients come to us with failing social media marketing campaigns, we try to look at the nuts and bolts of their strategy and content. Sometimes, the answer is obvious. Other times, it takes some serious analysis. Yet one of the most common issues we see when business owners try to manage their own social […]

5 Marketing Habits That Kill SMM Campaigns

By Christopher Tompkins

0

14Feb

Content Creation, Social Media

We recently talked about what to do if your social media marketing strategy is failing to produce results. We offered plenty of positive, proactive tips to incorporate into your Facebook, Twitter, Instagram, and blogging techniques. Today we’re going to talk about the mistakes you could be making that may be putting a damper on both […]

Turn That Social Media Silence Into Chatter With These 4 Steps

By Dale Griffen

0

12Feb

Snapchat, Social Media

There are 800 million people on Instagram, nearly one billion on Twitter, and two billion on Facebook. How then is it possible that your awesome content—the writing and visuals you’d spent hours perfecting—got only one or two likes? You thought social media marketing (SMM) was supposed to be a surefire way to generate new leads and build […]

How SEO and SMM Work Hand-In-Hand For Your Brand

By Christopher Tompkins

0

31Jan

SEO, Social Media, Social networking

Does your business need social media marketing? Yes. Does your brand need search engine optimization? You bet. While some marketers think these two online marketing strategies are completely separate, they’re actually just different parts of the same strategy to increase your brand awareness. It’s time to set the record straight. First off, let’s explore these […]

7 Innovative Tools That Social Media Marketers Love

By Christopher Tompkins

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24Jan

Content Creation, Copywriting, SEO, Snapchat, Social Media

When you are trying to market your brand on social media and raise awareness, there are good times and bad. Sometimes, it seems like no one is out there, despite there being literally billions of people on these sites. The truth is, the audience is right there. You just need to have the right tools […]

The 4 Primal Elements of Social Media Copywriting

By Christopher Tompkins

0

17Jan

Copywriting, SEO, Social Media

Back in the day, people felt everything was comprised of four elements- wind, water, earth, and fire. Well, social media copywriting is somewhat similar. Only instead of those archaic elements, we have something new. Social media, in a nutshell, is about two things – communication and community. As such, you’re going to need to know […]

How Do Brand Giants Market On Social Media Marketing?

By Christopher Tompkins

0

10Jan

Content Creation, Copywriting, Google+, SEO, Snapchat, Social Media

Let’s face it – some brands utilize social media marketing better than others. Some companies such as Starbucks, Adidas, and Netflix generate incredible levels of engagement with every post. Is it their pre-existing fame or is their content really that compelling? After studying this phenomenon, it’s definitely a bit of both. There is such a […]

Category : Social Media