In my last post I discussed how to setup your own custom LinkedIn Group in order to market your business effectively. Hopefully by now you have used the step-by-step instructions to get your very own LinkedIn Group off the ground. But now what? You’ve probably started some discussions, sent out a few invitations…but isn’t there […]
Read MoreHow to Create Your Own Custom LinkedIn Group
24May
When you are marketing your business (or yourself) on LinkedIn, there are numerous outlets for you to utilize: your profile, your updates, your connections and your groups to name a few. I’ve written before about the power of LinkedIn Groups to enhance your credibility and visibility on LinkedIn. They truly are powerhouses for not only […]
Read More“I Have Enough Sales – I Don’t Need Social Media” – Why Social Media Marketing is Not All About Sales
23May
One thing I hear again and again at trade shows, speaking engagements, consultations and even on sales calls is the statement “I have enough sales, I don’t need social media.” This statement is one that I completely understand. If the sales were pouring in using traditional marketing methods, why would you go for social media […]
Read MoreMy Social Media Company Did What?! 10 Questions to Ask a Social Media Marketing Company Before You Hire Them
22May
Yesterday something happened that spurred me on to write this article and help protect other businesses. I had a sales call scheduled with the owner of a beauty company. They reached out to us, gave us some initial information and we decided via email it would be best to connect “live” to learn more about […]
Read MoreHow To: Connect Twitter to Facebook and LinkedIn
17May
Social Media Marketing has become a must for almost every business. One of the most crucial factors of successful social media marketing is consistency, but consistency takes time. In this article, we’ll give you some tips on linking your Twitter account to your Facebook and LinkedIn accounts so that you can triple the exposure you […]
Read MoreSocial Media 101: 8 Steps to Social Media Marketing Success
17May
Social media has taken the world by storm over the last few years. It not only serves as a great form of public relations for any organization, but as a wonderful way to network, measure your efforts as a business, see what the competition, your peers, and industry leaders are doing. It is a tool […]
Read MoreHealthcare Tweeting: How to Promote Your Healthcare Organization Using Twitter
17May
It seems we can’t even watch the local evening news without someone asking us to “Follow Them on Twitter”. So where does your healthcare business fit into the messy, fast and furious Twitter-verse? Finding your way on Twitter takes time, research and a good solid plan of action. You will need to log on to […]
Read MoreAre LinkedIn Groups the Missing Piece of Your LinkedIn Marketing Strategy?
15May
With over 225 million users, my guess is that if you are reading this right now, you are probably have a registered profile on LinkedIn. You have already filled in your details and maybe even registered your company. You have been building your connections and networking, but still haven’t found the key to open the […]
Read MorePinterest: 5 Quick Fixes to a Stagnant Profile
14May
When formulating your marketing strategy, images can be crucial to conveying your message to members of your target audience. Don’t think so? How about your website, brochures, commercials, YouTube videos, billboards, business cards and more? So, as you can see, your company is a bit more visual than you give it credit for. This brings […]
Read MoreHow a Daily Marketing Plan Can Make You More Effective
13May
There is nothing worse than getting into the office and immediately feeling two days behind. Go on, admit it…you have felt like this more often than not. Is it because you are ineffective at your job? Nope. Is it because you have no time to get anything done? Nope. Is it because you don’t have […]
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