Category : Social Media

3Jun

Social Media, YouTube

I get a lot of questions about Facebook, Instagram, LinkedIn, etc., but everyone seems strangely quiet on YouTube marketing and I can’t figure out why. It’s the second largest search engine, so why wouldn’t you want to put your brand on there for some easy reach and engagement? My best guess is that people just don’t […]

Why 62% of Small Businesses Fail at Facebook Ads

Why 62% of Small Businesses Fail at Facebook Ads

29May

Advertising, Facebook, Social Media

With over 2 billion people on Facebook, a lot of small businesses are trying out Facebook ads. And they should! The problem, though, is that most of them are failing at it. Almost 2/3 of small businesses are doing Facebook ads all wrong. As a business owner, it’s your responsibility to figure out where they went wrong […]

4 Ways to Optimize Your Facebook Page

28May

You wouldn’t believe how often I hear from businesses who want to succeed on Facebook, but have terrible business pages. You wouldn’t wear a t-shirt and jeans to an interview, so why would you expect to earn credibility on Facebook with a half-finished page? The problem is usually that they don’t know where to begin […]

How to Save Your Failing Facebook Page

22May

Everyone wants Facebook marketing to work out, but sometimes it just doesn’t. The good news is that Facebook is bigger than ever. The bad news is that means that you probably did something wrong. It’s okay, it happens! I’ve seen a lot of business owners make choices that cause their businesses to fail, so let me show […]

Why You Need to Start a Facebook Group Today

Why You Need to Start a Facebook Group Today

20May

Facebook groups are the hottest new trend in Facebook marketing. But why? What can they do that posting to your Facebook page can’t? That’s what I’m going to show you. Here’s everything you need to know about why Facebook groups are the new must-haves for your Facebook marketing strategy. Better Organic Reach Facebook has been killing […]

4 Reasons You Need Facebook Marketing

051519 4 Reasons You Need Facebook Marketing

15May

Two points. One: You need Facebook marketing. Two: Only having a Facebook business page is not nearly enough. I think business owners tend to think that “Facebook marketing” can be summarized as having a Facebook page and sending out a couple of posts a week, but actual marketing is much more involved and strategic. It […]

4 Ways to Update Your Facebook Marketing Strategy

051319 4 Ways to Update Your Facebook Marketing Strategy

13May

Advertising, Facebook, Social Media

When someone comes to me with Facebook trouble, one of the first things I ask is when they last updated their Facebook strategy. “Uh, sometime in 2015, I think?” Yeah, there’s your problem. Facebook best practices are always changing with the platform, and any effective strategy needs to take these into account. If you’re giving […]

The Worst Status Updates Ever and How to Write Better Ones

050819 Repub_ The Worst Status Updates Ever and How to Write Better Ones

8May

Social Media

Status updates are the backbone of any social media account. A page can have an amazing profile photo, the best cover image in the universe and hundreds of positive reviews, but the bulk of content that people will see are the status updates. Mess them up, and it can destroy your good work in other […]

Can You Cheat the Facebook Algorithm?

050619 Go Blog_ Can You Cheat the Facebook Algorithm_

6May