Remember when MySpace was the end all, be all of social media? Well, it technically still exists, but how many marketers do you know that are planning strategy around it? Things fade, and as generations come and go and our use of technology evolves, so do the platforms that our clients and their customers are […]
Read MoreYou Need Facebook Dynamic Shopping Ads
6Apr
Here’s a hard truth about digital advertising: on their own, ads aren’t very persuasive or effective. On average, an ad on social media has a 0.1% click-through rate. Most people’s “solution” to this is to run a blitzkrieg of ads, but if an ad only averages a 0.1% click rate, investing in ten of them […]
Read MoreHow to Generate Leads Through Social Media
16Feb
Social media. Doing it is time-consuming. Doing it well can be tedious, laborious, and frustrating. Now imagine, pouring all that time and effort into your social media channels only to have no return? I’ve watched horror movies that scared me less than that last sentence… Generating leads is the marketer’s end goal for social media. […]
Read MoreFacebook is Changing…Are You? How to Keep ahead of Constant Social Media Shake-Ups
9Feb
Because it’s a day that ends in “y”, one of our social media institutions has decided to make sweeping changes. This time, it’s Facebook who’s changing up the way digital marketers use its platform. Now: don’t be alarmed, a lot of these changes are positive and will make running your company’s page a little easier. […]
Read MoreTelling Stories: Tips for Using Social Media’s Story Features
2Feb
One thing is true for every social media platform: they will evolve. And as a digital marketer, one of your essential duties is to evolve along with them and find out how you can tailor your message to be as effective as possible. The latest evolution? Stories. Instagram started the stories phenomenon which Facebook, Twitter, […]
Read MoreThe Rise of Reddit and the Fall of Facebook: Is Your Company Prepared for the Shifting Social Media Scene?
5Jan
The social media landscape is constantly shifting, making it the last frontier where not even the companies we think of as the old guard are guaranteed safety. Facebook, once the titan of the social media industry, has seen a dip in the number of users aged 12 to 35 of close to 20 percent in […]
Read MoreBrand Audits—Reevaluating Your Brand for 2021
15Dec
You’re sitting there, trying to figure out why the business you’ve invested blood, sweat, and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance. […]
Read MoreThe Human Brand: How To Make Your Social Media Presence More Conversational and Drive Engagement
8Dec
How many times have you seen products from a company that you were interested in, gone to check out their social media, and found the content lacking? Some brands might find it a good idea to keep their interactions blasé and their feeds strictly business, but those looking to stand out among the ever-expanding competition? […]
Read MoreUse-it or Lose-it Marketing Budget? Here Are 6 Areas Where you Can Use the Budget Wisely
19Nov
It’s hard to believe it, but this whirlwind of a year is nearly over. There is just over a month left until we have to start thinking about a new marketing plan and putting the final touches on a marketing budget for 2021. Now, if you’re anything like the majority of businesses at the moment, […]
Read MoreWhy Aren’t You Using LinkedIn? Read On…
5Nov
LinkedIn: It is THE best social media platform to have B2B interactions. Not only are you able to share important content about your business, but you are able to garner connections that closely suit your target audience, making it one of the best channels for business owners. Usually, many of us would be out attending […]
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