Social media is just as much a visual medium as it is a written one. If anything, visuals are even more important than copy in many cases. And yet, when marketers talk about what it takes to create great content, visuals often take a back seat.  Unfortunately, many brands don’t put nearly as much thought […]

Brands on social media are always going to be seen as just that—brands. As compelling as your content may be, your audience is still keenly aware that your account doesn’t represent an individual, but a business. Of course, that makes it harder to form a real connection with the people in your audience. A great […]

Social media moves faster now than ever before, and things are only speeding up. For marketing professionals, it can feel like a constant struggle to stay on top of it all. Platforms implement new features, algorithms change, audiences change, and all of it happens continuously. Thanks to the Internet, major events are rendered old and […]

Does it seem like social media marketing just clicks for some people? their content is perfect, they connect with the best people, there are “likes” aplenty—meanwhile your business or product of equal quality is straggling behind, trying to pick up a few modest likes and shares where it can. Some people just can’t seem to […]

The use of influencers and content creators has become key in marketing campaigns. Due to their massive audiences or mastery of content, these people can be invaluable when it comes to producing quality work and getting it in front of a massive audience. However, they’re far from interchangeable. First, it’ll probably be helpful to define […]

Who do professionals listen to online? What influences them to act and buy the products or services that they do? It’s really no secret—it’s thought leaders, the power influencers of any given industry. But there is no ribbon or knighthood ceremony that grants a thought leader their position of power. Here’s the real secret: thought […]

There is a lot to think about when you are executing a social media marketing strategy. The use of visuals, your content strategy, who will be executing the work, how will you measure your results, when the work will be done. All of these play an enormous factor in your success. There is such an […]

In a time when there is more competition than ever across all industries, it’s important for brands to leverage the insights that a competitive analysis can bring. Along with giving you a valuable look into where your closest competitors are succeeding and failing, studying the competition will help you set goals for your own campaign. […]