This has been republished courtesy of Doctor’s Life Magazine – take a look at the online version here. Well, it’s free! Sort of. We all know the importance of social media, and to utilize it effectively, you’re going to have to spend either time, or money! It’s up to you as to which one you […]
Read More5 Ways to Enhance Your LinkedIn Profile
10May
Depending on which way the wind blows, I’m always changing my mind as to what my favorite social media marketing vehicle is. Some days Facebook. Others Twitter. But if we take the good days with the bad, I am always a fan of LinkedIn. Marketing and branding using LinkedIn is such a powerhouse for both […]
Read MoreWhy Your Boss Doesn’t Understand the Value of Social Media Marketing
8May
Like me, I’m sure that you have an interest in social media marketing – whether active or passive. You are eager to learn more about how it works and learning the value it would have in setting your own marketing plan alight! You are seeing how your direct competition are using social media effectively and […]
Read MoreIt Takes a Village to Raise a Blog
6May
Like many businesses, you have been trying your hand at social media. You have been building your LIKES on Facebook, your connections on LinkedIn and your Followers on Pinterest and Twitter. You have been putting out updates on a regular basis: either quotes, statements, sharing pictures or video, or sharing articles that you think your […]
Read MoreRT This: The Power of Getting ReTweeted on Twitter
5May
Twitter has continually been one of the most mysterious and misunderstood marketing channels for many businesses. The speed of the information, the suitable content to share, the millions of users, the terminology: what does it all mean? Although with that said, I’ve seen many companies drastically change their opinion of Twitter in recent years. They […]
Read MoreYour Social Media Real Estate: And Why Your Competition Wants It
3May
Over the years, we have had many potential clients come to us in a flurry of panic over what was being said about them and/or their company online. People were bashing their service, putting down their products, plagiarizing their content and even discrediting their CEO. All of these clients were anxious for a quick fix […]
Read MoreFacebook Branding: What You Need to Know to Get Started
3May
When marketing your business online, branding is one of the key factors that you need to keep in the forefront of your mind. Keeping a consistent brand across all of your marketing collateral can help build not only a stronger overall brand, but also a synergistic marketing machine. So why is it when you throw […]
Read MoreThe Importance of the Facebook “LIKE”
20Feb
When it comes to the wonderful world of the Facebook “LIKE” there are two big differences. You can either click the ‘like’ button on a businesses or person’s page vs. clicking the ‘like’ button below a post, event, or photo. Here’s why both of these are important and have value to the page in question. […]
Read MoreSocial Media for Nonprofits: Raising Awareness vs Raising Money?
9Jan
A topic that I am very passionate about is the idea of giving back. Whether it be by service, money or time – I believe that there is a lot of value in helping others. As helping nonprofits is a passion, one question that I have been asked is how do nonprofits truly harness the […]
Read MoreSocial Media 101: Where Do I Start?
9Jan
As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to market their business. Not a big surprise right? But what you might be surprised to learn, is many of these medium-to-large firms have a major problem: they don’t know how to […]
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