One thing is true for every social media platform: they will evolve. And as a digital marketer, one of your essential duties is to evolve along with them and find out how you can tailor your message to be as effective as possible. The latest evolution? Stories. Instagram started the stories phenomenon which Facebook, Twitter, […]
Read MoreThe Rise of Reddit and the Fall of Facebook: Is Your Company Prepared for the Shifting Social Media Scene?
5Jan
The social media landscape is constantly shifting, making it the last frontier where not even the companies we think of as the old guard are guaranteed safety. Facebook, once the titan of the social media industry, has seen a dip in the number of users aged 12 to 35 of close to 20 percent in […]
Read MoreBrand Audits—Reevaluating Your Brand for 2021
15Dec
You’re sitting there, trying to figure out why the business you’ve invested blood, sweat, and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance. […]
Read MoreThe Human Brand: How To Make Your Social Media Presence More Conversational and Drive Engagement
8Dec
How many times have you seen products from a company that you were interested in, gone to check out their social media, and found the content lacking? Some brands might find it a good idea to keep their interactions blasé and their feeds strictly business, but those looking to stand out among the ever-expanding competition? […]
Read MoreUse-it or Lose-it Marketing Budget? Here Are 6 Areas Where you Can Use the Budget Wisely
19Nov
It’s hard to believe it, but this whirlwind of a year is nearly over. There is just over a month left until we have to start thinking about a new marketing plan and putting the final touches on a marketing budget for 2021. Now, if you’re anything like the majority of businesses at the moment, […]
Read MoreWhy Aren’t You Using LinkedIn? Read On…
5Nov
LinkedIn: It is THE best social media platform to have B2B interactions. Not only are you able to share important content about your business, but you are able to garner connections that closely suit your target audience, making it one of the best channels for business owners. Usually, many of us would be out attending […]
Read MoreCreating Your Social Media Punch List
8Oct
Creating a social media presence takes a lot of time, and sometimes, it can be tempting to cut corners. But listen – you won’t want to do that. One of the biggest mistakes that a company can make is to neglect to formulate a cohesive strategy. This is often a result of trying to do […]
Read MoreThe Power of Integrated Marketing: Using Social Media, Email and Online Ads to End the Year Strong
24Sep
2020 has been quite the year for most small and large businesses. In many ways, the pandemic has affected both e-commerce and brick and mortar businesses. Ecommerce stores may have found it difficult to stay on top of their supply chain and receive inventory in a timely manner. Brick and mortar businesses have had to […]
Read MorePositive Influences: The 3 Types of Social Media Influencers
27Jan
In our previous blog, we explained the basics of influencer marketing. Now that you know what it is and why you should do it, let’s discuss the kinds of influencers available. We will mostly be referencing Instagram, as that is a very popular platform for influencer marketing. One quick note before we dive in to […]
Read MoreThe Ultimate Social Media Questionnaire
13Jan
Are you ready to market your brand on social media? Before you set up your first profile, you need to ask yourself some questions. Social media marketing is more than just spreading the word: it’s about connecting with your customers. You must carefully consider your approach We’ve gathered the top twenty questions you need to […]
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