Category : Social Media

Why and How to Use Branded Hashtags for Your Local Business

11Mar

One of the most common misconceptions I hear is that branded hashtags are only for national/multinational businesses. Untrue. Hashtags that are made by and for your local business can be great, provided you know what you’re doing. If you’ll let me rant a little, I want to explain how you can make branded hashtags work […]

A Guide to Facebook Ads for Your Local Business

By Christopher Tompkins

4Mar

Advertising, Facebook, Social Media

You don’t know enough about Facebook ads. It doesn’t mean that you’re not a great business owner, but I’ve spoken to enough local businesses to know that there’s a lot of confusion out there about what exactly Facebook ads are good for. No, you don’t just put “Buy from my business!” over a stock image […]

Why You Need a Social Media Scheduler and How to Find One

By Christopher Tompkins

27Feb

Social Media

Like everyone else marketing on social media, you’re probably looking for a way to simplify the process. If you’re not already using a scheduler, then you’re making the entire process of social media marketing so much harder on yourself. I hate to see people wasting their time like this, so keep reading for a total […]

How to Stick With Your Social Media Goals

By Christopher Tompkins

11Feb

Social Media

Now that you’re determined to keep up with your social media goals, how do you actually do that? Deciding to stick with social media is a great first step, but it doesn’t necessarily position you to meet your goals. That’s why I’m going to explain how, exactly, you can make sure that you’re reaching your […]

Why You Need to Stick With Your Social Media Goals

By Christopher Tompkins

6Feb

Social Media

Was January your big month of social media? You were trying new things, posting consistently, but the results just weren’t what you were hoping for. Your messages aren’t blowing up on Facebook, and nobody has contacted you to compliment you on your witty status updates. It’s frustrating; I get it. But it isn’t license to […]

How to Get Started With Facebook Ads

By Christopher Tompkins

14Jan

Advertising, Facebook, Social Media

We’ve established why Facebook ads are so effective, but what are you supposed to do now that you know? For someone who isn’t familiar, the Facebook ad interface can be a little confusing. That’s why I’m here! My team and I have been using Facebook ads for years, and I want to use that expertise […]

Why Invest in Facebook Advertising?

By Christopher Tompkins

9Jan

Advertising, Facebook, Social Media

In 2017, advertisers spent almost $300 million in Facebook ads, and I’m sure you’ve had more than a few people suggest Facebook advertising to you. But why? What makes Facebook such an appealing platform for marketers? And, more importantly, why should your business already be advertising through Facebook? There are a number of reasons, and […]

Go!TV Episode 13

By Christopher Tompkins

30Nov

GoTV, Social Media

Thanks for stopping by for another Go!TV episode recap! We’ve got some major social media news for you this week! How to Effectively Spy on Competitors Nobody likes to admit that their competitors can teach them something, but it isn’t a bad thing. Spying on competition lets you learn from their successes as much as […]

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