Was January your big month of social media? You were trying new things, posting consistently, but the results just weren’t what you were hoping for. Your messages aren’t blowing up on Facebook, and nobody has contacted you to compliment you on your witty status updates. It’s frustrating; I get it.
But it isn’t license to throw in the towel! A little persistence can go a long way with social media marketing. Instead of letting you give up, I’m going to break down why social media is worth your continued investment.
It’s Way Too Early
Social media isn’t the same as a vending machine; you don’t put in some cash and your reward falls out a few seconds later. Instead, you put in the time and resources and trust that, if you’re being responsible and doing things correctly, you’ll see great results in the long run.
For an example, say you own a bank and want to promote your fantastic rates on social media. Before you started taking social media seriously, you posted intermittently, maybe once a week. You’re starting off with a small handful of followers who aren’t particularly engaged with your brand.
Of course there’s going to be a slow start! You’re trying to build something from almost nothing, so it’s going to take time to build up an audience, get them interested in your brand, and then start convincing them to work with you. It’s about building up credibility in the beginning. That might not be as exciting as profits that skyrocket as soon as you post a status update, but it’s a vital part of creating long-term success for your business.
I generally advise people to give social media at least a few months before they make any major changes. That’s the only way to get an accurate baseline on what you’re dealing with.
You Can Make Improvements
If you’ve been actively posting on social media for a while now and you’re not seeing the results you want, that doesn’t mean that you should toss it aside, either. Just because you’re not seeing results doesn’t mean that social media is a wash—you may just need to switch up your tactics.
What posts are getting engagement? What doesn’t seem to resonate with your audience? Have posting times affected how successful posts are? Are you putting enough money into your advertisements?
Asking yourself these questions is a great way to identify potential problem areas. It also gives you a path to move forward. If your ads are getting a few clicks with just a few dollars behind them, then see what happens when you put real money into them! If your audience doesn’t care for your updates that give advice, then see what you can replace it with. Just be careful about changing things up too often. Just like you want to stick to social media for a few months before you make major changes, give your new changes that same timeframe to see how they perform.
Whatever you find, I can promise you that social media can work for your business, provided you give it the time and attention that it needs.
Stick to It
Just because something isn’t working right now doesn’t mean it will never work for you. It’s just a matter of identifying the problem and fixing it. Whether you’re new to social media marketing or just need to switch up tactics, there is definitely a way for you to succeed on social media!
Do you want to talk more about your social media future? Schedule your free consultation with The Go! Agency!
