Are you the kind of marketer that posts and goes? Well, it’s probably a no-sweat lifestyle for you, but your strategy is probably plummeting! Here’s the thing: producing and posting the content is only the first half of your marketing campaign. Without any kind of data to tell you what posts are performing and which […]

Lifelong learning is not necessarily a new trend.  As a business owner, marketer, salesperson, whoever, in this fast-moving world it is impossible to survive unless you are able to be malleable and learn new things on a regular basis. I find this attitude applicable with how a business views social media marketing. I’ve come across […]

It’s a tricky tightrope to walk, trying to tie your marketing campaign in with ongoing social justice movements. Sometimes you get a thoughtful, well-produced campaign that respects the issue it’s talking about, like Nike’s recent “For Once, Don’t Do It” campaign. Other times you get Kendall Jenner “healing” America’s racial divide with Pepsi. So with […]

Remember when MySpace was the end all, be all of social media? Well, it technically still exists, but how many marketers do you know that are planning strategy around it? Things fade, and as generations come and go and our use of technology evolves, so do the platforms that our clients and their customers are […]

Social media. Doing it is time-consuming. Doing it well can be tedious, laborious, and frustrating. Now imagine, pouring all that time and effort into your social media channels only to have no return? I’ve watched horror movies that scared me less than that last sentence… Generating leads is the marketer’s end goal for social media. […]