11Oct

Content Creation, Pinterest, SEO, Social Media

Imagine the social media landscape as a city — it most certainly has the population of one (actually a whole continent, for that matter). Just like any city, businesses both big and small are trying to get out their message in one way or another. While a real city uses billboards, posters, blimps, and sign […]

Why You Can’t Postpone Social Media Marketing Any Longer

By Dale Griffen

0

3Oct

Social Media

Autumn is such a great season. The air gets a tad cooler, football season has kicked off, and of course, pumpkin spice lattes have returned. (If you’re into that!) Yet for marketers, the coming of fall means Q4 is here, and the pressure is on in a big way. You should have spent your summer […]

The 20 Questions Every Social Media Marketer Should Ask

By Christopher Tompkins

0

26Sep

Social Media

When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. It will help tailor content to your specific interests, […]

Creating A KPI Measurement Plan

By Christopher Tompkins

0

19Sep

Advertising, Social Media

It’s time to talk about KPI for your ROI, or key performance indicators for your return on investment. Analysis of these figures are extremely important because it’s what really drives business growth. Since its genesis, social media has rapidly evolved, becoming a landscape which focuses heavily on quality over quantity. This is a proven truth […]

Why Are Visuals Important On Social Media?

By Christopher Tompkins

0

9Aug

Graphic Design, Social Media

Let’s face it – people’s attention spans are not the greatest. The way people use social media perhaps exemplifies this the most. People zip through their timelines and news feeds quickly until something makes them slow down– not an easy feat, I assure you. The best way to force them to hit the brakes is […]

Getting Started with Retargeting Ads

By Christopher Tompkins

0

2Aug

Advertising, Social Media

If you’ve been working in online marketing for a while, you’ve probably heard quite a few people throwing around the term “retargeting.” But what is retargeting and how can it be used effectively? What is retargeting? Retargeting is a marketing technique where you send advertisements to people who’ve already visited certain pages on your website, […]

Should Your Business Use Viral Marketing?

By Christopher Tompkins

0

2Aug

Local Marketing, Marketing, Social Media

Going viral is the dream of many a business owner (and quite a few marketers too). It can almost instantly turn the fortunes of a company around and bring in hundreds of new customers overnight. Best of all, it’s all free. Other people do the marketing for you. It sounds too good to be true, […]

How To Start Your Social Media Copywriting Journey

By Christopher Tompkins

0

26Jul

Facebook, Marketing, Social Media

When you first set foot in the world of social media marketing, you have some “company soul searching” to do. You have to reassess what is important, which services you want to promote most prominently, and perhaps most important, what you want your customers to remember the most about you and your team. All of […]

Who Is On Your Social Media Marketing Team?

By Christopher Tompkins

0

Copy of Go! Blog Image Templates (900x350) (23)

25Jul

Social Media

When you are trying to market your business online, you are going to need some help. If you are reading this, you probably already know that. But in this instance, I do not necessarily mean advice on how to strategize or formulate your content. Instead, I am talking about members of your team. A well-equipped […]

Why Is It Important To Find Your Target Audience?

By Christopher Tompkins

0

19Jul

Local Marketing, Marketing, Social Media

A marketing campaign without a target audience is immediately set up to fail. Without a target audience, you may as well throw a penny down a well and wish for customers. It’d definitely be cheaper and just as likely to succeed. Target audiences direct almost every aspect of a campaign, whether it’s the type of […]

Category : Social Media