Going green is not just a trend, it’s a necessity. In the age of climate change, it’s important for businesses to take action for their impact on the environment. And what better way to do that than by incorporating sustainability into your marketing strategy? Here are some of my top tips! Use eco-friendly materials Start […]

Are you feeling a little burnt out from constantly posting on social media with little to no engagement? Well, don’t throw in the towel just yet! There are plenty of fun and creative ways to give your social media strategy the boost it needs to engage your followers and keep them coming back for more. […]

Marketing is all about capturing the attention of your target audience and convincing them to take action. But with so much noise in the digital world, it’s becoming harder and harder to stand out. So how can businesses cut through the clutter and create a lasting connection with their audience? The answer lies in the […]

Marketers, let’s be real. Time is our most valuable commodity. We’ve got campaigns to create, data to analyze, and trends to keep up with, all while trying to squeeze in some coffee breaks.  Fortunately, there are some fantastic Chrome extensions that can help us get more done in less time. Check out these five must-have […]

The reason that so many otherwise great local businesses fail on LinkedIn is that they’re not really sure what to do. They see Google publishing white papers and Wal-Mart rolling out national promotional campaigns, and they’re not really sure what their role is on the platform. Here’s your answer — let’s catch you up on […]

What is a social media audit? Don’t let the word “audit” intimidate you. A social media audit is simply an analysis of your social media profiles undertaken to determine what parts of your social media marketing strategy are and are not working. You look at all of your social media accounts and profiles to figure […]

No one should settle for “meh” when it comes to social media marketing companies. We aren’t afraid to say that some of those companies just can’t hack it. The problem is they make the rest of us look bad in the process. So in order to save you a lot of time and money, as […]

Too many novice social media marketers focus on the wrong metrics when measuring the success of their social media campaigns. While it’s nice to get a lot of likes on your posts, they aren’t worth much on their own. Don’t mistake popularity for validation when it comes to your brand’s goals. In fact, don’t mistake […]

On your mark… Get set… WAIT!  I have seen so many marketing campaigns that feel like a pee-wee track meet: hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. It’s hard to […]

In today’s world, simply advertising to your audience is no longer enough to make an effective marketing strategy. Consumers are looking for a deeper connection with brands and want to know the stories behind the products and services they engage with. That’s where storytelling comes in. Storytelling is an essential component of branding that can […]