Category : Social Media

Defining Your Key Social Media Metrics

Defining Your Key Social Media Metrics
8May

Too many novice social media marketers focus on the wrong metrics when measuring the success of their social media campaigns. While it’s nice to get a lot of likes on your posts, they aren’t worth much on their own. Don’t mistake popularity for validation when it comes to your brand’s goals. In fact, don’t mistake […]

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Here’s Why Your Campaign Failed

Here’s Why Your Campaign Failed
1May

On your mark… Get set… WAIT!  I have seen so many marketing campaigns that feel like a pee-wee track meet: hastily organized, poorly attended, and all hell breaks loose at the sound of the starting pistol. Too much money, time, and effort are wasted marketing the wrong message to the wrong audience. It’s hard to […]

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The Four Essential Components Of Branding

The Four Essential Components Of Branding
17Apr

Branding is more than just a logo or a catchy slogan. It’s about creating a unique identity for your business that resonates with your audience and sets you apart from the competition.  Let’s look at four components of strong branding.  Brand identity – This includes your company name, logo, tagline, and other visual elements that […]

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How To Create A Winning Ad Campaign Each Time

How To Create A Winning Ad Campaign Each Time
22Mar

Creating a winning ad campaign is a combination of strategy, creativity, and careful planning. With the right approach, you can reach your target audience, build brand awareness, and drive conversions. Here are five steps to help you create a winning ad campaign each time. Step 1: Define your target audience The first step in creating […]

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