When Twitter was founded in 2006, no one would have guessed that Twitter would become a main hub for creators, entrepreneurs, politicians, and celebrities to connect, debate, and grow businesses. We would all come to love that little blue bird because that little icon gave so many voiceless people voices. Throughout its lifespan, Twitter gained […]

TikTok continues to grow in engagement, advertising, and usage, even with the setbacks we have seen with government officials trying to ban the app in the United States. It continues to be a growing platform with commerce being a major focus in 2024. The app has proven to be a powerhouse for monetizing content, growing […]

Local community outreach is often overlooked as a marketing strategy, but in reality, it is a major part of whether a small business scales or fails. This is because when you build a strong relationship with your local community, it unlocks new opportunities and gives you access to different types of promotions. Community organizations such […]

One of the first steps for any small business is building a community around its brand. This is easier said than done for most, especially when your expertise isn’t marketing. No worries, I’ve got you covered with three audience-building tips every small business owner should know. Before we dive in, it’s important to know what […]

Online shopping has become a go-to source for many consumers over the years. Why? Because it’s so much easier to click a few buttons and have your new pair of shoes or furniture come straight to your door than it is to get dressed and maneuver a giant box into your car. Because of this, […]

Storytelling is the way into a person’s heart. Whether it’s a story of how someone grew a business or a fictional love story, great storytelling captures the attention of the reader. In marketing, it is just as important. You want your brand to leave a good impression on your audience and the way to do […]

Let’s talk about the concept of influencer marketing and how it has been one of the most transformative shifts in the marketing world. Social media is continuing to dominate the digital space and with the growing reliance on online personalities, brands have recognized the immense potential of influencer marketing. With this realization, the position of […]

Being a small business in a busy digital space can be challenging and intimidating. Your ultimate goal is to find a way for your brand to stand out above the crowd and in order to do this, you need to future-proof your marketing strategies. Future-proofing your brand means taking the necessary steps to keep it […]

Okay, creators, it’s time to gather ’round, sip on your favorite beverage, and have a little chat about the current state of the creator community. There’s no denying that we’ve all witnessed a significant shift in recent times, and it’s got me thinking: Are we heading in the wrong direction? Is everything about selling a […]

Happy holidays everyone! For many, this is an exciting time for memories, food, and gifts – but for marketers, this is the busiest time of the year. This is your last chance to reach your KPIs and boost sales before year-end, and to help you make the most of this month, we’ve put together a […]