Twitter was originally intended to send out small clips of people and brand’s everyday news. As a result, words fly fast on this social media platform, and once you press that “Tweet!” button, the “Delete” button will only do so much. Once it’s out, it’s out! Twitter has the ability to send your business flying […]
Read MoreThe Top 3 Marketing Tips For Targeting Millennials
21Mar
The generation infamously known as the Millennials is the largest and most educated group in history. That being said, many marketers find themselves going back to the drawing board to cater to these folks. Many traditional forms of marketing just aren’t working for this audience. That’s where social media comes in. Millennials are quite varied […]
Read MoreThe Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media
8Mar
Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]
Read MoreThe Best Steps To Dynamite Email Marketing
8Mar
This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]
Read MoreWhy Your Online Marketing Needs To Adapt
7Mar
It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]
Read MorePro Tips For Planning Your Promos
21Feb
Where would your social media marketing be without some form of promotion? It wouldn’t it be very marketable, would it? Yes, it’s true that your social media needs some form of a promotional element. However, this type of content needs to be tactful, organic and most importantly, planned out. Some companies run into a ton […]
Read MoreThe First Rule of Social Media Marketing…
15Feb
Bad news for phone book advertisers and billboard makers – the internet has changed the way we do marketing. At the head of this revolution is social media marketing which has the ability to boost your brand’s online visibility exponentially. Yet like everything else in life, our industry has rules. What is the first rule […]
Read MoreHow Can Online Communities Help Your Brand?
5Feb
They say it takes a village to raise a baby, but what about a brand? After all, it takes a significant number of customers and a ton of marketing effort to make a brand successful. The good news is that there are plenty of online communities out there on a wide variety of platforms to […]
Read MoreWhat LinkedIn’s New Engagement Insights Means For Marketing
4Feb
LinkedIn, in partnership with DataSift, is leveraging user data to enhance marketer techniques for consumer engagement in a more personalized way. PYLON for LinkedIn Engagement Insights allows globally positioned marketers access to site user data to improve engagement and ROI on Linkedin. LinkedIn wants marketers to have the ability to learn about potential prospects on […]
Read More5 Facebook Changes That Will Rock 2017
2Feb
Every day, technology impacts the ways in which we communicate with each other and the world. The rapidly evolving realm of social media is creating new avenues of social engagement, and revenue generation that marketers have never seen before. Facebook is one of the most popular social media platforms, but it’s also the one that […]
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