Where would your social media marketing be without some form of promotion? It wouldn’t it be very marketable, would it?
Yes, it’s true that your social media needs some form of a promotional element. However, this type of content needs to be tactful, organic and most importantly, planned out.
Some companies run into a ton of hurdles when it comes to social media promotions. But to be fair, they aren’t easy to master. How can you become better? These are the big mistakes to look out for.
The first problem marketers run into when it comes to promotional content for social media marketing is the quality. There are so many legitimate companies sending out advertisements that look like complete spam. Why? Poor copy, low-quality imagery, and a severe lack of direction. Make sure your ads seem like they are sent out by a real company with real offers. A little effort will go a long way.
Another problem I’ve seen with many company’s promos is that there are too many of them.
How is this possible? What else is there to marketing?
Well, it turns out there is a ton of content you can send out that isn’t a promo. Incorporate industry-related news, behind-the-scenes posts, even recipes! Social media is about adding a fun and compelling content that your audience can engage with. Who cares if you’re sending out a constant stream of ads? No one. But if you add posts people actually want to check out, then you’re doing your brand a service.
One of the most effective ways to promote your business on social media is paid advertising. It gives your content an exceptional boost. But it’s up to you to determine your audience. Failing to specify who sees your ad is the biggest mistake you could make.
When using Facebook advertising, you have the ability to target exceptionally narrow OR broad audiences based on gender, age, race, income, interests, location, religion, political affiliation, and much more. If you don’t do this right, however, all the wrong people will see the promo you paid good money for.
There are plenty of pitfalls social media marketers can fall into when trying to promote their brand. That’s why you need a professional on your side! It takes time and effort to understand how the wild internet landscape reacts and responds to things.
Contact us today to have our social media experts boost your brand!
