Category : Marketing

The gifts are wrapped, Christmas decorations have immediately replaced Halloween decorations, and soon Santa Claus will soon be violating international airspace laws to bring gifts to children around the world. Time is almost up…but you’re falling behind on your marketing goals, don’t fret! You’re not out completely of luck. While the holiday season is the […]

What is loyalty?  In a sort of medieval sense, we think of it as a mass of people swearing fealty to a king or other institution. But it’s 2021, and there’s a lot of competition for that king slot. Being a well-known brand isn’t enough to guarantee you a massive following anymore. You have to […]

Mid-last month, the subscription site OnlyFans—prominent for its base of sexually explicit content creators—announced it would start banning “pornography” from its site at the beginning of October. This, understandably, came as a shock to both content creators and subscribers.  If you thought that OnlyFans was a platform built specifically for explicit sexual content: no! It’s […]

More and more commonly in the age of social media, high budget movie productions are finding themselves increasingly at the mercy of Twitter. Back in March when Justice League was scheduled to premiere on HBO Max, an hour of footage was accidentally uploaded about a week early, soon followed by incredibly negative social media coverage […]

Psychologically speaking, human beings enjoy feeling angry, especially when the brunt of the anger can be directed at something amorphous. Admittedly, it’s not much fun to get into a spat with a close friend or coworker, but directing your indignation at a faceless corporation? That’s satisfying. It makes us feel like an underdog as if […]

Have you ever written a blog post or produced a video that you were sure was going to be a hit with your audience, only to find out that it wasn’t doing as well as you’d hope, or worse—it was completely tanking. Well, the good news is that it might not be your fault. The […]

Thinking of getting into marketing? Find that you have a passion for the work but aren’t sure how to get started carving out your space in the industry? With digital marketing especially, you need to make a name for yourself; clients wouldn’t be busting down the door to work with someone who entered the field […]