Category : Marketing

An Introduction to Pay Per Click Advertising

24Aug

What is Pay Per Click? Pay Per Click (PPC) is most often used to describe the use of buying advertisements on search engines. Most commonly, these ads show up as sponsored search results at the top of search listings. As opposed to SEO, where content is designed to appear higher on search engines organically, PPC […]

An Introduction To SEO

By Christopher Tompkins

22Aug

Content Creation, Copywriting, Local Marketing, Marketing, SEO

Search Engine Optimization is the science (or art) of writing content so that it appears higher in search engine results. Since Google is the largest and most popular search engine, much of SEO equates to figuring out how to play by Google’s rules.The problem is Google changes its rules regularly. So SEO (like anything else) […]

What Is Marketing Automation?

By Christopher Tompkins

16Aug

Email Marketing, Local Marketing, Marketing

As the name suggests, marketing automation is a way of making parts of your marketing campaigns run by themselves. Realistically, this can mean almost anything automated that’s connected to your marketing. That’s one of the benefits of automation, it can be scaled to any size, from small processes that help you to complete administrative tasks, […]

How To Write Successful Email Marketing

By Christopher Tompkins

15Aug

Email Marketing, Local Marketing, Marketing

Each morning, I wake up and check my emails. Usually, I have over 40 new messages, most of them marketing for some product or service. Like many people, I skim the subject lines quickly and decide which of the emails are better off ignored. There are only two real circumstances when I’ll open an email: […]

Should You Start Running Advertisements Online Right Now?

By Christopher Tompkins

9Aug

Advertising, Local Marketing, Marketing

You’ve decided to kick-start your marketing efforts and quickly settle on running some advertisements. After all, that’s just simply how it’s done, isn’t it? Marketing may as well be synonymous with advertising. Just run some ads and you’ll immediately gain new business, new sales, new revenue. I’ve got some bad news for you: it’s not […]

6 A/B Tests You Can Run Right Now

By Christopher Tompkins

9Aug

Local Marketing, Marketing

In the past, I’ve spoken about the importance of testing and analytics, so hopefully, by now, you’ve decided to run your own tests. You should come up with your tests organically based on your marketing, as well as what your company does. For that reason, I’ve tried to use examples below that work for pretty […]

Should Your Business Use Viral Marketing?

By Christopher Tompkins

2Aug

Local Marketing, Marketing, Social Media

Going viral is the dream of many a business owner (and quite a few marketers too). It can almost instantly turn the fortunes of a company around and bring in hundreds of new customers overnight. Best of all, it’s all free. Other people do the marketing for you. It sounds too good to be true, […]

How To Start Your Social Media Copywriting Journey

By Christopher Tompkins

26Jul

Facebook, Marketing, Social Media

When you first set foot in the world of social media marketing, you have some “company soul searching” to do. You have to reassess what is important, which services you want to promote most prominently, and perhaps most important, what you want your customers to remember the most about you and your team. All of […]

Is Marketing A Science Or An Art?

By Christopher Tompkins

11Jul

Marketing

Marketing has long been a haven for creative personalities. The reason is obvious. Working on marketing campaigns means coming up with new ideas continually then using artistic abilities to bring them together. Whether it’s taking photographs, writing copy, editing together videos or creating animations. The creative possibilities of marketing are endless. We use every art […]

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