Category : Marketing

Creating Your Timeline for Holiday Marketing

24Sep

Business, Facebook Advertising, Local Marketing, Marketing

The holiday season is just a few weeks away! So far, I’ve told you what you need for your holiday campaign, how to target your audience, and where you should focus your budget, among other tips from my years as a marketer. Now I want to address the schedule. Your holiday marketing campaign isn’t a high school project: […]

GoTV Episode 3

By Christopher Tompkins

21Sep

GoTV, Marketing, Social Media

Thanks for stopping by Go! TV! We’re glad to have you for our exploration of the biggest news throughout the world of social media. Facebook Facebook is fact-checking images and videos. Facebook has been using fact-checkers for articles since 2016, but that service is being expanded to images and videos. This comes in response to […]

Contests, Promos, & Giveaways: What You Should Know

By Christopher Tompkins

19Sep

Business, Facebook Advertising, Local Marketing, Marketing

Whether your business centers on a product or a service, the holiday season is filled with opportunities. But how can your marketing compete when all of your competitors are pushing for the same clients? Why not incentivize your customer with a contest, promo, or giveaway? In my years as a marketing expert, I’ve noticed that […]

7 Questions to Answer When Creating a Holiday Sale

By Christopher Tompkins

17Sep

Business, Facebook Advertising, Local Marketing, Marketing

Black Friday, Cyber Monday, Small Business Saturday . . . . We’re about to enter the holiday sales season! I have seen so many brands crash and burn when it comes to holiday sales. Either they do no promotion at all or they go overboard and spend a fortune promoting the sale. You don’t want […]

GoTV Episode 2

By Christopher Tompkins

14Sep

GoTV, Marketing, Social Media

Welcome to Go! TV, your weekly look at the world of social media! Instagram Instagram might enable users to tag videos. Instagram is currently testing a feature that enables users to tag video posts. User tagging is great for encouraging engagement, as users are notified when someone tags them in other content. Although users can […]

How to Create the Perfect Budget for Holiday Marketing

By Christopher Tompkins

10Sep

Business, Facebook Advertising, Local Marketing, Marketing

I know, I know, I know. Budgeting at this time of year can be challenging at best. As we go into the 4th quarter, most of the marketing budget has probably already been spent. Every business enters the crucial 4th quarter period counting pennies and figuring out ways to cut costs so that they can […]

GoTV Episode 1

By Christopher Tompkins

8Sep

GoTV, Marketing, Social Media

Welcome to the pilot episode of GoTV! We’re presenting a weekly roundup of the latest news, trends, and innovations on the social media landscape. INSTAGRAM Instagram is taking steps to increase security. Instagram is implementing new tools and features to enhance transparency and safety for users. Notable public figures will now be verified. Accounts with […]

Your Ultimate Holiday Marketing Strategy Checklist

By Christopher Tompkins

3Sep

Advertising, Business, Facebook Advertising, Local Marketing, Marketing

As the summer draws to an end, the kids go back to school, adults pack away their summer wardrobes, and everyone begins to settle back into the hectic autumn schedules. But something seems . . . wrong. It’s barely September, but suddenly we see Halloween decorations everywhere. Thanksgiving-themed wreaths abound. Turkeys and Santas have begun […]

Social Media Marketing Solutions: Fitness Studios

By Christopher Tompkins

29Aug

Business, Local Marketing, Marketing, Social Media

For the rest of the summer, the Go! Agency blog will focus on the social media habits of different industries. For each week in August, our first blog will explain common mistakes made by an industry; our second blog will explain how to fix those mistakes. As we discussed in our previous blog, the […]

Social Media Marketing Podcasts We Adore [Infographic]

By Christopher Tompkins

11Jul

Business, Content Creation, Facebook, Marketing, Social Media

Some days you just don’t have the time to browse blogs, but you still want to learn more about marketing trends and topics. Listening to podcasts is an efficient way to get the information you crave. You can brush up on your marketing skills while you’re running, driving, or relaxing at home. While Success to […]

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