In our last post in the At The Drawing Board series, we learned how to create a saved Facebook audience. Now you’re probably thinking, “Finally, we’ve got our audience so we can create our ads! Woohoo!” You could definitely do that, but you may be making a massive mistake. Why? Well think about this, where […]
Read More5 Ways To Adapt The Big-Brand Approach On Social Media
3May
One thing that made us fall in love with social media marketing is that it evens the playing field for businesses. Both big and small companies have a shot at being visible and making an impact on their audiences’ feeds. At least, that’s how it should be. Let’s face it – some brands utilize social […]
Read MoreWhy Is Everybody Jumping On The Snapchat Bandwagon?
3May
Life is filled with fleeting moments. A baby’s first steps. A first kiss. Graduating from high school. A 25th-anniversary dinner. Social media has allowed us to share these short but BIG moments with our friends. So others can experience the highs in our lives and connect with us. But there’s a flipside: When we share […]
Read MoreHow To Avoid Writing Clickbait
26Apr
Ah, clickbait. We’ve all seen it, whether it’s part of an online marketing campaign or simply a scam lurking around the web. Most of us have fallen for its trap at least once. If you’re unfamiliar with the term clickbait, you’ve still experienced the practice without even knowing it. It’s essentially social media posts, news […]
Read MoreShould My Business Use A Website Template Site Or Create A Custom Website?
19Apr
We’ve all seen the commercials for those websites that allow a business owner to make a website with just a few clicks of the button. They’re tempting, I know. Some of them even offer the whole service for free. It seems almost too good to be true right? Well, no surprise, those websites may not […]
Read MoreThe Worst Facebook Page In The World: Responding to Positive and Negative Reviews
18Apr
In my last post in our series about The Worst Facebook Page In The World, we discussed the importance of customer reviews on a Facebook page, along with reminding you that details on your page should be accurate and up-to-date. This time, I’m going to talk about how a business should interact with users on […]
Read MoreAt the Drawing Board: Deciding on a Marketing Strategy
12Apr
In our last post in the At the Drawing Board series, I discussed the very first stages of one of our marketing campaigns. Myself, Chris (our CEO) and Dale (our VP) met to discuss a goal for our campaign. In the end, we decided we wanted to promote our Facebook Ads service as we believe […]
Read MoreThe Worst Facebook Page in the World: Reviews and Information
11Apr
In my last post, I introduced you all to The Worst Facebook Page in the World. A fake Facebook page created by yours truly. I showed how important a first impression is for customers. Teaching you how to select a profile photo and cover image that will illustrate what your business does. In this post, […]
Read More6 Ways Marketers Gather Feedback On Social Media
29Mar
“We value your opinion!” We’ve all heard that one before. Sometimes, we just don’t have time to bother with providing feedback to companies. Thankfully, social media allows some convenient and even fun ways for consumers to give their opinion. Check out these ways you can gather tons of info to analyze. 1. Polls. There’s no […]
Read MoreTop 5 Blogging Blunders To Avoid
29Mar
Look at your online marketing as a multi-layer, albeit unified machine. Your website, email blasts, Facebook, Twitter, LinkedIn, Instagram, and even your Angie’s List page should all work together. But there’s something missing. A blog. This handy tool will help you speak your mind in a unique and customizable way. Hundreds of millions of writers […]
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