Category : Marketing

False Facts About Social Media Marketing

16Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, Local Marketing, Marketing, Pinterest, Reddit, Snapchat, Social Media, Social networking, Tailwind, Uncategorized

If this presidential election has taught us anything, it’s that checking our facts is important. This is particularly the case for social media marketers. However, some people have a somewhat off-skewed perception of what social media marketing actually is. It’s time to do some myth-busting. Here are the top misconceptions people have about social media […]

The Best Lead Generation Strategies For Social Media

By Christopher Tompkins

15Oct

Advertising, Business, Copywriting, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Uncategorized

Finding leads and referrals have always been both a goal and obstacle for business owners. For some, it’s the only way they can generate revenue for their company. Social media has become not only a new solution for marketing purposes, but it serves as a way to discover potential clients, customers, residents, or whoever keeps […]

The Best Brands Use This Content. Does Yours?

By Christopher Tompkins

11Oct

Advertising, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Live Video, Local Marketing, Marketing, Snapchat, Social Media, Social networking, Tailwind, Twitter, Uncategorized, YouTube

Think of the various categories of your social media content as gadgets in your “social media utility belt”. Each one is unique but serves the ultimate purpose – brand engagement and increased brand awareness. But to get to those goals, you need to learn which tools work and which don’t. Diversity is absolutely essential for […]

How To Navigate The Chaotic Internet Landscape

By Christopher Tompkins

6Oct

Advertising, Business, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

There’s a reason my colleagues and myself call the internet the Wild Wild Web. Sure, there are some rules, but there’s quite a bit of anarchy out there. Social media both deters and exacerbates this chaos. Yes, everyone’s comments, spam, ads, and sharing are all contained within the walls of Facebook, Twitter, LinkedIn etc., but […]

How Can Attorneys Use Social Media?

By Christopher Tompkins

5Oct

Advertising, Facebook, Google+, Instagram, LinkedIn, Marketing, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video, YouTube

For some professionals, social media marketing just doesn’t seem like a useful tool. Legal professionals took a bit of time to get on board. After all, it almost seemed unethical to be on Facebook, Twitter, and Instagram. Their whole career is about privacy and confidentiality after all. Well, now a mass majority of lawyers represent […]

Why Social Media Marketing Is A Two-Way Street

By Christopher Tompkins

4Oct

Advertising, Facebook, Google+, Instagram, LinkedIn, Marketing, Social networking, Twitter, Uncategorized

What is the goal of social media marketing? The same as any marketing – brand promotion and awareness- right? On the macro level of things, sure. But when you take a closer look, it’s more about communication. Sales, ROI, and all that jazz comes a bit later. Social media has become the front line between […]

How To Make Your Customers Social Media Stars

By Christopher Tompkins

27Sep

Business, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Periscope, Pinterest, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Let’s face it. You can’t have close and personal connections with every single person that reaches out to your brand on Facebook, Twitter, and Instagram. However, every now and again, some companies make selected customers genuinely happy by giving them some virtual fame. How exactly can you help customers feel special? Check out the following […]

Is Your Business Ready For Chatbots?

By Christopher Tompkins

26Sep

Facebook, Instagram, Live Video, Local Marketing, Marketing, Reddit, Snapchat, Social Media, Social networking, Twitter, Uncategorized, Video, YouTube

Well, we’re in 2016, and there are no flying cars or robot butlers yet. But, we’re getting there. The concept of chatbots is a big step forward for both technological advancements and social media marketing. There has been a lot of buzz around these talkative programs lately, and the hype is only rising. So, here’s […]

Is Your Social Media Marketing Speaking A Different Language?

By Christopher Tompkins

25Sep

Advertising, Business, Email Marketing, Facebook, Google+, Instagram, LinkedIn, Local Marketing, Marketing, Social Media, Social networking, Uncategorized

Does it seem like you’re speaking a different language than your customers? You actually might be! I’m not saying you accidentally wrote your Facebook updates in Japanese, but perhaps you’re not speaking the way your customers like or understand. Social media, in a nutshell, is about two things – communication and community. As such, you’re […]

Can Your Business Rock Social Media Live Video?

By Christopher Tompkins

24Sep

Advertising, Business, Facebook, Live Video, Marketing, Periscope, Snapchat, Social Media, Social networking, Uncategorized, Video

Is your company ready for the video revolution? You better not miss this trend. Video, in all its various forms, has changed most Platforms. The most significant form is live streaming. Even our news streams seem to cater to this engaging content. And yes, your company can create a live video experience for your followers […]

Stay Educated

Knowing the latest online marketing news, trends and tactics is a necessity. Get The Go! Agency’s weekly easy-to-read newsletter and be informed on what you need to know, plus access exclusive discounts.

Subscribe!

Social Media Book

Struggling with social media? The road to social media success is not always smooth. Get over your hurdles or start from scratch using CEO Christopher Tompkin’s essentials to building the proper strategy and launching powerful campaigns.

Buy on Amazon

Healthcare Marketing Book

Marketing for the healthcare industry? Learn how to set up a social media strategy specialized to your unique targets. Uncover the secrets and nuances of the industry’s ecosystem to successfully market your company or practice.

Buy on Amazon

Get Free Training

Empower yourself by listening to “The Social Marketing Academy” radio show on iTunes. Every episode is an extension of the training classes provided by our CEO. Learn on-demand at your pace and surge your social media savvy.

Let's Go