Category : Marketing

Tools of the Trade: Let’s Get Creative!

6Jun

Business, Content Creation, Facebook, Graphic Design, Instagram, Local Marketing, Marketing, Pinterest, Social Media

There are plenty of professional tools like Adobe Creative Cloud that can help you create amazing custom graphics and visuals for your social media profiles. However, if you don’t have a graphic designer on your team, those programs might seem a little bit intimidating. People who are new to social media marketing and veteran digital […]

The Easy Way to Feature Videos on Your Facebook Page

By Christopher Tompkins

28May

Business, Content Creation, Facebook, Live Video, Local Marketing, Marketing, Social Media

Posting your videos on Facebook is by no means a new idea. In fact it has been around nearly since the inception of the site years ago. What we want to focus on here is a Facebook enhancement that helps you present your videos in a more professional and engaging way to your audience. This […]

5 Engagement Tips For Small Businesses

By Christopher Tompkins

2May

Advertising, Business, Facebook, Facebook Advertising, Instagram, Local Marketing, Marketing, Social Media, Twitter

Running a small business can be a daunting task. When you add marketing to your other duties, it almost seems impossible, right? Whether you’re trying to create a business empire from scratch or just trying to maintain the day-to-day, being in charge of a company is not easy! There’s a good chance that if you’re […]

5 Big Brand Marketing Strategies That Broke the Internet

By Christopher Tompkins

23Apr

Business, Content Creation, Live Video, Marketing, Social Media, Social networking, Twitter

Social media itself is an innovative and cutting-edge approach to customer service. With Facebook, Twitter, Instagram, and the other amazing social media platforms, you can build relationships and connect with customers like never before. But if you add an expert team behind your strategy, it’s a business owner’s dream. The best part? You will be […]

Maybe Your Audience Just Isn’t That Into You (And How to Win Them Back)

By Christopher Tompkins

19Mar

Business, Content Creation, Facebook, Facebook Advertising, Instagram, Marketing, Social Media, Social networking

Your relationship with your customers is a bit like the dating world. You have to know who you’re trying to find, and who would be interested in you. For many online marketers, however, they strike out more than they create lasting relationships. It’s 2018–a mass majority of small to medium sized businesses have created some […]

How Customers Can Do The Marketing For You Via User Generated Content

By Christopher Tompkins

5Mar

Content Creation, Facebook, Local Marketing, Marketing, Social Media

You go into your favorite pizza shop and on the counter next to the cash register is a small sign that says “Like us on Facebook!” At your eye doctor, right next to display of business cards, there’s a laminated flyer that says “Give us a good rating on Facebook!” Even at your child’s school, […]

The One Mindset That Will Ruin Your Target Advertising

By Christopher Tompkins

28Feb

Facebook, Facebook Advertising, Marketing, Social Media

In our last blog, we spoke about the importance of focusing your audience when you are working on Facebook advertising. This is an extremely important step in reaching the right audience. But time and time again, we hear from professionals who say, “My product is for everybody.” Having this mindset is when problems start to […]

5 Ways Twitter’s Character Count Upgrade Is Great For Marketers

By Christopher Tompkins

14Nov

Content Creation, Copywriting, Marketing, SEO, Social Media, Social networking, Twitter

Right now, the biggest news in the world of social media marketing is that Twitter changed its character count limit from 140 to 280. At one point in time, tweets were only as long as this one sentence (not including media), which is pretty tiny from a marketing standpoint. Now, it is double that. Seems […]

Starting Your Own Podcast

By Christopher Tompkins

30Aug

Content Creation, Marketing, Podcasting

What Is A Podcast? A podcast is a radio show that is designed to be downloaded and listened to at any time. Unlike radio, a podcast doesn’t have to be listened to live, and instead, a collection of episodes can be listened to in a row or at the listener’s convenience. Since podcasting is primarily […]

How To Create Marketing Personas

By Christopher Tompkins

29Aug

Advertising, Local Marketing, Marketing

What Are Marketing Personas? Marketing personas (or buyer profiles) are fictional profiles of your customers or potential customers. These profiles list every bit of information about a customer that would be helpful to know for marketing purposes. Unless your company is selling something very general, your customers will be a large but finite group and […]

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