For decades, marketing was a fairly straightforward job. Regardless of the medium, the goal was to present the client’s product or service in the most positive light possible so customers would buy, buy, buy. There was no mistaking that all the content produced was advertising, commercials, and sales. Now, however, social media has changed everything. Perhaps it’s that the general populace has become keen on what marketers are trying to accomplish or perhaps it’s the technology that we currently use. Regardless, social media marketing requires a different type of approach, one of humanity and warmth.
The whole premise of social media marketing is to have have instant access to a company’s representative. That’s right, a live, human representative. The same should go for your content. It needs to have that human spark to it. How exactly does one go about reclaiming the humanity in an industry that was once very shallow? Here are some of the best ways to keep your social media content down to Earth:
- Respond quickly. When a customer contacts you on Facebook, Twitter, LinkedIn, or one of the other websites we all know and love, you need to respond the same way you would if it was one of your friends asking you a question, which is quickly! The days of being put on hold are coming to an end and the best social media marketers keep their response times low.
- In addition to responding quickly, your tone should be organic. You should have a natural, friendly feel to everything you write and depending on your industry, you should add some personality to each post.
- Raise engagement. How do you strike up a conversation in real life? With questions, statements, and general icebreakers. Social media is no different. Present content that will get the dialogue going. Ask a question in the form of a poll, quiz, or just a simple inquiry into your customers’ thoughts. Then, when you respond, try to act in a professional, yet comfortable nature.
- Share! On your personal page, what do you do if you see something that your friends will enjoy? Well if you are a good friend, you share it. Your business page should be the same. If you see content out in the wild landscape of the internet that pertains to your customer base, try to share it often. This will bring a lot of attention to your pages as well.
Making sure that there is a conversation and human tone to your social media content will satisfy customers and have more followers show up. It is helpful to always examine how you are writing and to make sure it doesn’t seem too robotic.
Share your thoughts on humanity’s role in social media below!