Author : Christopher Tompkins

5 Ways To Save A Dying Social Media Page

14Jan

It’s kind of ironic- transparency is one of the best parts about social media, and the most frustrating. When things aren’t working the way they should, the lack of engagement shows up like a red flag. While social media has proven to be the most effective avenue for online brand awareness, there are times when […]

5 Ways Companies Are Using Live Video Right Now

By Christopher Tompkins

12Jan

Advertising, Business, Copywriting, Facebook, Instagram, Live Video, Marketing, Pinterest, Social Media, Social networking, Uncategorized

Ok, it’s a new year, and that means new strategies need to be integrated into your marketing plan. Facebook, Twitter, Instagram, and other platforms now feature live video broadcasting capabilities. The social media gods have spoken, and it’s pretty obvious that live video is destined to become an essential cog in the online marketing machine. […]

5 Reasons Why Your Business Needs Twitter

By Christopher Tompkins

11Jan

Social Media, Twitter

Twitter is like a sports car – no excess baggage, lightning fast, and has the ability to turn heads. It’s become one of the central hubs for social media professionals to promote a consistent and contemporary brand to their target demographic. But does your business need Twitter? You better believe it. Think of Twitter as […]

The 5 Essential Pieces Of A Perfect Social Media Post

By Christopher Tompkins

10Jan

Social Media

Have you ever assembled a piece of furniture? You know when there’s something missing, don’t you? Whether it’s a leg or knob or slab of wood, it’s pretty obvious when things aren’t as they should be. Social media updates are the same. You need certain aspects integrated into the anatomy of the post to make […]

Social Media: New First Impressions For Businesses

By Christopher Tompkins

9Jan

Social Media

Ah, the pre-social media days…when someone’s first interaction with a business was either asking a friend about their experience or simply using their services or products for themselves. Remember when online reviews were not immediately accessible and you didn’t know what a place of business looked like until you pulled up to it? You even […]

The 5 Unspoken Rules of Social Media Marketing

By Christopher Tompkins

8Jan

Social Media

It seems like this social media marketing thing just clicks for some people. Their content is perfect, they connect with the best people, there are “likes” aplenty- you get the idea. For others, however, it takes more time and effort. Some people just can’t seem to grasp some of the most elementary concepts when it […]

5 Strategies For Sharing Facts On Social Media Marketing

By Christopher Tompkins

7Jan

Copywriting, Social Media

When my team and I work on our clients’ social media marketing campaigns, we know that balance is a big factor in our success. Whether you’re talking about balancing text V.S. images, promos V.S. news, or curated V.S. original content, everything has to be just right. It’s all part of the job. But one aspect that […]

6 Steps To Catching Your Viewer’s Gaze On Social Media

By Christopher Tompkins

5Jan

Copywriting, Graphic Design, Social Media

We’ve all done it. Scrolling through social media, ignoring some of the more “blah” looking posts is only human nature. But it’s a social media manager’s job to create compelling enough material that followers will stomp on the brakes to take a closer look. Once we get them to pay attention, engagement is the next […]

7 Essential Social Media Marketing Life Savers

By Christopher Tompkins

4Jan

Advertising, Facebook, Instagram, LinkedIn, Marketing, Pinterest, Snapchat, Social Media, Social networking, Twitter, Uncategorized, YouTube

HELLO?! Is anyone out there? Millions upon millions of people are online, why don’t they see my page? Social media marketers might be asking themselves this if they do not see the desired engagement on Facebook, Twitter, or other social media marketing platforms. It doesn’t mean you’re terrible at marketing. You just need a little […]

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