Author : Christopher Tompkins

The Worst Way To Write Social Media

28Jan

There are tons of articles out there about how to write a good social media post. But what makes a terrible post? We all know them when we see them, but sometimes we just can’t put our finger on what’s wrong. Whether they look to be a scam or spam, it’s easy to spot a […]

Up Next In Social Media Marketing…

By Christopher Tompkins

26Jan

Social Media

To put it lightly, 2016 was interesting. This is especially true in the world of social media. We’ve seen its power demonstrated by spreading the word of movements, charities, and new businesses. Without social media, some companies wouldn’t have been able to make it. Unsurprisingly, one of the biggest “movers and shakers” of this busy […]

5 Steps To Becoming A Twitter Marketing Master

By Christopher Tompkins

25Jan

Social Media, Twitter

Twitter has always been about RIGHT NOW. When businesses have press releases, we see journalists tweet every time there’s something noteworthy happening. If a celebrity does something stupid, it’s all over the Twitter-verse in a matter of moments. Even if there’s a new movie trailer, news spreads like wildfire. Twitter has truly become a HUB […]

A Crash Course In Social Media Copywriting

By Christopher Tompkins

24Jan

Copywriting, Social Media

Ever since the early days of the newspaper, people have studied the power of the headline. Writers carefully selected each word so their paper would pull in readers. Social media marketing has evolved this concept. Thankfully, we don’t need people shouting “Extra!” on street corners. Instead, we have to make sure our updates are noticeable […]

The 10 Traits The Best Social Media Marketing Campaigns Have

By Christopher Tompkins

22Jan

Advertising, Business, Social Media

Do you want to have more engagement online? Do you want your follower count to double or triple? So does everyone else. The truth is, some marketers are able to tackle the world of social media a little better than others. Why is this? They’ve taken the time to perfect their strategy. The good news? […]

Online Marketing: Social Media AND Websites Working Together

By Christopher Tompkins

19Jan

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter, Uncategorized

Online marketing is a broad term that encompasses both social media and a company’s website. Because of this, these two need to work symbiotically. Facebook, Twitter, LinkedIn, and the other platforms need help from your website, and vice versa. There is a bit of quid pro quo in online marketing. Some social media content should […]

How Should A Business Use Hashtags?

By Christopher Tompkins

18Jan

Social Media

An essential element of social media marketing is to spread your content as far as possible. To achieve this goal, we have hashtags as a handy tool. We’re firm believers of hashtags, as we’ve seen them significantly improve a content’s reach. That being said, these little guys need to be used in the right away. […]

Does Your Business Use Evergreen Content On Social Media?

By Christopher Tompkins

17Jan

Social Media

Why do we like the news? Because we have a need to stay informed about what’s happening in the world. Why do we like books? Because we like timeless information and narration. This alone shows that you need content that is both time-sensitive and “evergreen” for your social media marketing. Does your company’s page have […]

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