Author : Christopher Tompkins

5 Social Media Marketing Lessons For New Marketers

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14Mar

What lessons would you pass on to your younger selves if you could? I was once asked this during an interview and I had to smile as I thought about our past experiences. As social media marketing experts, my team and I have seen both the good and bad on social media. But more importantly, […]

The Visual Strategy Coke, Disney, And Other Top Brands Use On Social Media

By Christopher Tompkins

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8Mar

Advertising, Business, Copywriting, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

Think about today’s biggest brands. What do you visualize? You most likely think about their iconic colors or logos. For Disney, you probably think of Mickey Mouse and that iconic cursive logo. For Goodyear, you might think of the blimp we all know and love. What about UPS? The fleet of brown trucks and their […]

The Best Steps To Dynamite Email Marketing

By Christopher Tompkins

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8Mar

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

This morning, I had 37 ads in my inbox. For some, that’s a relatively light number. Like many people, I got on my smartphone and began to skim the subject lines quickly, and after a quick review, I decided about 35 out of the 37 were better off in the trash. But there were two […]

Why Your Online Marketing Needs To Adapt

By Christopher Tompkins

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7Mar

Business, Content Creation, Copywriting, Email Marketing, Facebook, Instagram, LinkedIn, Live Video, Marketing, Social Media, Social networking

It’s 2017 – is your online marketing keeping up with the times? If your business isn’t on social media – then the answer is NO. How can you prevent your company from getting left in the dust? You need to adapt to what today’s customer wants. At one point, all a brand had to do […]

Social Media Success Isn’t About Luck, It’s About Expertise

By Christopher Tompkins

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1Mar

Content Creation, Copywriting, Pinterest, Snapchat, Social Media

You don’t need a four-leaf clover or a lucky rabbit’s foot to do well on social media. What makes a good social media marketing strategy? Expertise and skill.As social media marketers, we have seen the online landscape shift drastically on a regular basis thanks to new algorithms, rules, regulations, and formulas. You can’t just send […]

The Dangers of Doing Social Media Marketing Wrong

By Christopher Tompkins

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1Mar

Snapchat, Social Media

We’ve all seen “self-destructive marketing.” It’s those half-hearted attempts that are so cringe-worthy that they actually hurt the company. It could be a website that uses blurry images or graphics from the 1990s or a Facebook page that hasn’t been updated since last Halloween. It could also be much more subtle, but just as detrimental. […]

The Challenge of Hitting Your Target Audience on Social Media

By Christopher Tompkins

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28Feb

Snapchat, Social Media

Sometimes online marketing can be like matchmaking. In order for it to work, you have to know who exactly you’re looking for. Ask yourself, “Who wants my product?”, “Who needs my product?”, and last but not least, “Who’s life will be better if they buy my product?” When I ask new clients these questions, I […]

5 Effective Strategies For Facebook Target Marketing

By Christopher Tompkins

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22Feb

Advertising, Snapchat, Social Media

Are you trying to promote your business through Facebook advertising? Do you want to increase brand awareness on a local or global scale? Do you want a VERY specific group of people to see your ad? Maybe you want anyone and everyone to see you? It’s all possible, but you need a pro’s help. When […]

Want More Brand Awareness On Social Media? Start Doing These 5 Things

By Christopher Tompkins

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22Feb

Social Media

I was recently speaking with a friend who had been managing her company’s social media marketing for several months. Her frustration was through the roof as she started talking about her troubles. “I’m just not seeing any results!” she said. We sat down and reviewed what was going on. It didn’t take very long to […]

Pro Tips For Planning Your Promos

By Christopher Tompkins

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21Feb

Advertising, Facebook, Instagram, LinkedIn, Marketing, Snapchat, Social Media, Social networking, Twitter

Where would your social media marketing be without some form of promotion? It wouldn’t it be very marketable, would it? Yes, it’s true that your social media needs some form of a promotional element. However, this type of content needs to be tactful, organic and most importantly, planned out. Some companies run into a ton […]

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Social Media Book

Struggling with social media? The road to social media success is not always smooth. Get over your hurdles or start from scratch using CEO Christopher Tompkin’s essentials to building the proper strategy and launching powerful campaigns.

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Healthcare Marketing Book

Marketing for the healthcare industry? Learn how to set up a social media strategy specialized to your unique targets. Uncover the secrets and nuances of the industry’s ecosystem to successfully market your company or practice.

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